School's lager advert complaint upheld

School's lager advert complaint upheld

School's lager advert complaint upheld

First published in News
Last updated
Bucks Free Press: Photograph of the Author by , Reporter

A SCHOOL has had a complaint about alcohol advertising on a series of bus shelters used by its pupils upheld by the Advertising Standards Agency.

Andrew Wright, assistant deputy headmaster of John Hampden Grammar School, wrote to the ASA last month about the Carling lager adverts.

The ‘out of this world’ campaign posters were plastered over the Marlow Hill bus stops which are almost exclusively used by pupils from John Hampden and Wycombe High School.

Mr Wright said alcohol advertisers had a legal and moral obligation not to target youngsters, adding the Carling advert “undermined” some of the work it was doing within the school to prevent under-age drinking.

The ASA has announced the complaint had been upheld.

It said: “We have been in contact with the advertiser as we agreed the majority of the audience for this poster site were likely to be under 18.

“CAP Code rule 18.15 states: 'Marketing communications must not be directed at people under 18 through the selection of media or the context in which they appear.

"'No medium should be used to advertise alcoholic drinks if more than 25% of its audience is under 18 years of age'. We considered that this rule had been breached.

“The advertiser has confirmed the ad has been removed and the site blacklisted from future alcohol promotions.”

Mr Wright also complained about a series of KFC adverts at the bus stops but the ASA has yet to make a ruling in that case.

Comments (6)

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5:22pm Tue 8 Apr 14

sparky49 says...

Well done Wrighty you have now had your 15 minutes of fame, will you now visit every bus stop that a pupil uses and insist on them being removed as well?
Well done Wrighty you have now had your 15 minutes of fame, will you now visit every bus stop that a pupil uses and insist on them being removed as well? sparky49
  • Score: -5

8:02am Wed 9 Apr 14

geoffW says...

Can't see what the fuss is about. Kids these days don't pay attention to billboards or signs, they are too busy with their noses stuck in their i-phones, etc.

Maybe Mr Wright should have an anonymous survey at school to see exactly what the kids do drink. He will get a big surprise.
Can't see what the fuss is about. Kids these days don't pay attention to billboards or signs, they are too busy with their noses stuck in their i-phones, etc. Maybe Mr Wright should have an anonymous survey at school to see exactly what the kids do drink. He will get a big surprise. geoffW
  • Score: 7

7:45pm Wed 9 Apr 14

Bartholomew HuckleBerry says...

What would the school like the adverts to be about ? Astrophysics or Microbiological Science courses being advertised at Oxbridge ?
What would the school like the adverts to be about ? Astrophysics or Microbiological Science courses being advertised at Oxbridge ? Bartholomew HuckleBerry
  • Score: 2

11:36pm Thu 10 Apr 14

Undercover Euro Yob says...

The ASA has announced the complaint had been upheld.

It said: “We have been in contact with the advertiser as we agreed the majority of the audience for this poster site were likely to be under 18.



What would happen if a greater number of under 18s than those at the John Hampden site were to see such an advert at another bus stop but they were less than a majority of the audience?
[italic] The ASA has announced the complaint had been upheld. It said: “We have been in contact with the advertiser as we agreed the majority of the audience for this poster site were likely to be under 18. [/italic] What would happen if a greater number of under 18s than those at the John Hampden site were to see such an advert at another bus stop but they were less than a majority of the audience? Undercover Euro Yob
  • Score: 0

12:18am Fri 11 Apr 14

Undercover Euro Yob says...

But anyway the man who wanted publicity about ... sorry was sincerely concerned about the welfare of pupils at this bus stop is


ANDREW WRIGHT, ASSISTANT DEPUTY HEADMASTER OF JOHN HAMPDEN GRAMMAR SCHOOL.


(Hope they make him a full deputy or full assistant after this - or even a headmaster.)
But anyway the man who wanted publicity about ... sorry was sincerely concerned about the welfare of pupils at this bus stop is ANDREW WRIGHT, ASSISTANT DEPUTY HEADMASTER OF JOHN HAMPDEN GRAMMAR SCHOOL. (Hope they make him a full deputy or full assistant after this - or even a headmaster.) Undercover Euro Yob
  • Score: 1

12:31am Fri 11 Apr 14

Undercover Euro Yob says...

geoffW wrote:
Can't see what the fuss is about. Kids these days don't pay attention to billboards or signs, they are too busy with their noses stuck in their i-phones, etc.

Maybe Mr Wright should have an anonymous survey at school to see exactly what the kids do drink. He will get a big surprise.
I am sure they only smoke tobacco though.
[quote][p][bold]geoffW[/bold] wrote: Can't see what the fuss is about. Kids these days don't pay attention to billboards or signs, they are too busy with their noses stuck in their i-phones, etc. Maybe Mr Wright should have an anonymous survey at school to see exactly what the kids do drink. He will get a big surprise.[/p][/quote]I am sure they only smoke tobacco though. Undercover Euro Yob
  • Score: 0

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