A media correspondent shared 40 years of experience with a host of advertising and marketing students at a special talk and Q&A event.

Torin Douglas, who has over 40 years’ experience in the industry and worked as the BBC Media correspondent and as a journalist at Campaign and Marketing Week magazines, praised the enthusiasm of his audience of more than 60 students.

The majority were studying Advertising Management and Digital Communications and Public Relations and Marketing Communications. Students from Business and Marketing; MA Advertising; and MSc Marketing Communications also attended.

Mr Douglas, a director of the agency MediaTel, talked about the changing media landscape and what this means for media owners and agencies.

He later said: “I do a lot of student events and this was one of the liveliest audiences I have come across. They were really on the ball.

“The talk and the question-and-answer session focused on the way news and journalism has really merged with PR and companies’ own communications in the digital sphere.

“I could tell from the range of questions I received and the breadth of areas the students were discussing that this is a course that is teaching students the right skills to work in this new sphere.”

Vic Davies, Course Leader for Advertising Management and Digital Communications, said: “I was very pleased with Torin‘s comments, as this talk and a previous one by Judith Secombe, Group Publishing Director of Hearst Magazines UK, illustrates how we try to make students aware of the latest developments in the media and marketing communications industries.”

Graduates from the Advertising Management and Digital Communications course have gone on to work for companies including BBH Global, Global Radio, JCDecauxUK; MediaCom, Mindshare, and Ogilvy Public Relations.