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Iceland to return to High Wycombe (From Bucks Free Press)
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Iceland to return to High Wycombe
6:21pm Wednesday 25th November 2009 in Business News By Simon Farr
SUPERMARKET chain Iceland will open a new store in place of the historic Woolworths site in High Wycombe - five years after it was forced out of the town by Eden.
Iceland submitted a planning application to move into one half of the historic Red Lion House in the High Street, which once played home to Woolies, to Wycombe District Council last Wednesday.
The council say they are mulling over the application but Iceland told the Bucks Free Press today that it is confident a new store will open, with March 18, 2010 given as the hopeful launch date.
The supermarket chain was driven out of its Desborough Road base in 2005 to make room for the Eden shopping centre redevelopment.
WDC also confirmed it has approved a planning application from Poundworld for the other side of the former Woolies site – paving the way for the chain to move in.
Devonshire Metro Ltd, the company that owns Red Lion House, was given the go ahead by the council to divide the existing property into two separate retail units last month.
The news comes hot on the heels of the opening of lingerie retailer Ann Summers in Eden today.
Cosmetics giant Lush hopes to have its new Eden store open in time for Christmas, while children's music and learning centre, Gymboree, also announced today that it expects to move into the shopping centre in the new year.
Budget supermarket chain Lidl will hold a public open day at the Green Street Youth and Community Centre in Desborough Street between 3-6pm on Wednesday, December 2.
The company will be sampling products and showcasing plans for a proposed 'neighbourhood food store' in Desborough Road before deciding on whether to submit a planning application to the council.
Town centre manager Melanie Williams, from the High Wycombe Town Centre Partnership, said: “This is brilliant news.
"It was always going to take some time before the units started to fill up, but it's great news for the town.”
Comments are closed on this article.
Comments (36)
7:02pm Wed 25 Nov 09
ferrellcat says...
7:31pm Wed 25 Nov 09
sportsturf says...
7:35pm Wed 25 Nov 09
SDJones says...
7:42pm Wed 25 Nov 09
dooza says...
If you combined the ground floor and first floor you could have an amazing venue, for theatre or music or any kind of performance. Its ideal.
8:04pm Wed 25 Nov 09
sportsturf says...
8:28pm Wed 25 Nov 09
bexs60 says...
8:29pm Wed 25 Nov 09
bexs60 says...
8:32pm Wed 25 Nov 09
Plus ça change... says...
Just fill Wycombe up.
One of everything please.
8:35pm Wed 25 Nov 09
demoness says...
9:29pm Wed 25 Nov 09
chris740 says...
get the high street back on it's feet
9:51pm Wed 25 Nov 09
am i the only one says...
12:04am Thu 26 Nov 09
iworld says...
Eden can remain the premium sector of town and a cash cow for the council - but more can be done!
I am sure the high street will return - otherwise we can rename it low street.
7:54am Thu 26 Nov 09
Lorrainej says...
8:45am Thu 26 Nov 09
demoness says...
NEVER again - ever. Nasty cheap food. I actually DO care what I put iin my family's stomach which is why this Mum never goes to Iceland.
I wouldn't go there anyway on principle as the advert is sexist and patronising in the extreme.
Horrible place but that's fine,the masses can go to Iceland and the poundstretchers. Me - I'll stick to Eden thank you.
8:47am Thu 26 Nov 09
lopez78 says...
8:49am Thu 26 Nov 09
Lorrainej says...
8:52am Thu 26 Nov 09
lopez78 says...
9:08am Thu 26 Nov 09
Steve Totteridge Hill says...
9:11am Thu 26 Nov 09
Lorrainej says...
9:21am Thu 26 Nov 09
Anita21072 says...
9:51am Thu 26 Nov 09
demoness says...
Ironically cheap food always comes at a price - well sorry it is a price that morally I am not prepared to pay.
11:05am Thu 26 Nov 09
Red Fred says...
As for chickens and the conditions they are reared in, yes, it is a concern, but then isn't it the same for anywhere that sells chickens ?
12:29pm Thu 26 Nov 09
cressexpert says...
1:04pm Thu 26 Nov 09
Kadoogan says...
What a complete waste of time the High Street and Wycombe in general is becoming. Eden is OK but to really enjoy it you seem to need to be a female with a load of disposable income for clothes and shoes.
I can't think of another high street in a similar sized town that has so little to recommend it.
2:00pm Thu 26 Nov 09
J B Blackett says...
.
It seems to be part of a long-term trend. The 'High Street' loses hotels , banks, well-known chainstores , bakers etc and gets more and more pound shops and their ilk , charity shops , Argos , bookies , Iceland (Big Food Group) , fast food outlets etc.
.
It's all part of a trend of the centre of gravity (ie shopping / entertainment ) being displaced westward as part of a gradual historical shift. Local history books show that Easton St was once a thriving commercial area. Now virtually defunct for shopping.
.
You can not, sadly , stop the clock , even less reverse it , even if some people are upset by the change. It's all driven by demographics and commercial/business interests.
.
Regards
2:58pm Thu 26 Nov 09
DeepThinker says...
-
Retailers are just like children before Christmas. Kids see a toy advertised on the TV, or hear their friends talk about getting something, and they must have it for Christmas. They don't want to "miss out".
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Retailers see a new developement and they must get in their. They don't want to "miss out".
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Unfortunately that means that in Wycombe new shops, and some existing ones, move into the Eden Centre. Frogmoor, High Street, White Hart Street, Easton Street, Amersham Hill below the station, etc, continue to degenerate.
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It is called "progress" - just like it was called "progress" when The Octagon was built in the 60s, and the degeneration of shopping streets to the east started.
8:39am Fri 27 Nov 09
demoness says...
9:34am Fri 27 Nov 09
frankbutcher says...
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10:27am Fri 27 Nov 09
demoness says...
You don't need to have loads of money to eat healthily or ethically. You just need to be able to cook. Sadly most people can't be bothered to do that nowadays hence the success of revolting places like Iceland and the reason why obesity is on the up in our kids.
10:31am Fri 27 Nov 09
curiouser and curiouser says...
10:40am Fri 27 Nov 09
curiouser and curiouser says...
10:51am Fri 27 Nov 09
frankbutcher says...
2:08pm Fri 27 Nov 09
Gailxx says...
It is good for people without transport, because of their deliveries etc. so I, for one, will use them. You can still buy potatoes, eggs, cheese, bottles of soft drinks etc. etc. (all heavy goods the same as other stores) and it will be delivered!! ie. the kelloggs cereals, whiska's cat food, Coca Kola are all the same wherever you shop!
I am really looking forward to it opening and it will also make the high street more interesting than the odd shop it has now.
2:12pm Fri 27 Nov 09
Red Fred says...
Where I do have a problem is when people complain about so called processed foods at well established supermarkets and then buy God only knows what from a kebab van! Unbelievably some are actually sober when they do.
10:27am Sat 28 Nov 09
clairabella says...
We are a local family run independant gift shop
We wanted to bring something differrent to town.
Local arts and crafts also available.
I would love to know what you think also what else would you like to see in town
2:28pm Sat 28 Nov 09
deecee01 says...