The power of red never goes out of style.

Fashion’s love affair with this sexy, bold colour has refused to fade because of its ability to turn a shy wallflower into a bold, daring diva.

Its many eye-catching shades are said to actually make wearers feel more confident and more attractive to onlookers, and the truly bold woman pairs it with hot pink for extra impact.

Striking on blondes, sultry on brunettes and oh so sexy on redheads (remember Jessica Rabbit), wear red and you are signalling to the world that you are not someone to be trifled with or ignored.

Bucks Free Press:

ASOS, Love Moschino saddle bag with heart detail, £145

Bucks Free Press:

BHS, red lace cardi., £35, available March

Bucks Free Press:

Dorothy Perkins, red tie shoulder dress, £28

Bucks Free Press:

Dune Ladies, Anooska buckle and strap details court shoe, now £49

Bucks Free Press:

Evans, Collection colour block dress, £55

Bucks Free Press:

Lookagain.co.uk, truly tempting dress by Joe Browns, £49

Bucks Free Press:

Phase Eight, Poppy burnout fit and flare dress, £140

Bucks Free Press:

Phase Eight, Rebecca floral layered lace dress, £140

Bucks Free Press:

River Island, online exclusive textured jumpsuit, £35

Bucks Free Press:

River Island, red strip smart wide leg jumpsuit, £55

Bucks Free Press:

River Island, red lace cold shoulder midi prom dress, £80

Bucks Free Press:

Bucks Free Press:

Simply Be, fringe duffle bag, £25

Bucks Free Press:

Studio 8, Henrietta dress, £350

Bucks Free Press:

Topshop, print blouse, £42

Bucks Free Press:

Topshop, red pleat skirt, £50

Bucks Free Press:

Zalando, Lulu Guiness red perspex lips cluth, £245