Adele premiered her kaleidoscopic new music video for Send My Love (To Your New Lover) at the Billboard Music Awards on Sunday night.
Wearing a flowing, flowery Dolce and Gabbana gown against a stark black background, the video starts off calm before descending into a hallucinogenic riot of dance moves and multiple Adeles.
That’s right, the hypnotic Patrick Daughters-directed video treats us to more Adeles than we could ever have dreamed of.
It’s the third single from her third album 25 and is certain to be a new hit.
Billboard Music Awards GIF – Find & Share on GIPHY
It quickly had fans in a spin.
Is this what it feels like to be drunk on Adele?! Asking for a friend. #BBMAs pic.twitter.com/FoxoFRrJlU
— E! News (@enews) May 23, 2016
The new music video from Adele looks like she's dodging bullets from #TheMatrix. #BBMAs pic.twitter.com/TW6pTd5Urx
— ryc (@lightboxgallery) May 23, 2016
Although the double-vision situation was a little too much for some.
Should have worn my $1 3D glasses. My eyes are still all over the place 😂 #adele #SendMyLoveToYourNewLover pic.twitter.com/eOniuHomXS
— ♡ Vanessa ♡ (@inlovew_adele) May 23, 2016
Even though my eyes went crossed a few times and I got a little dizzy, that was nice Adele #BBMAs
— Big Bird (@AshleyShyMiller) May 23, 2016
I LOVE Adele but this music video is physically hurting my eyes 😭 #BBMAs
— Jessica Malick (@jessicamalick_) May 23, 2016
But basically everyone loved it.
Send my love to your new lover by @adele is my new theme song like preach gurl #BBMAs
— Breezy (@lovedreamlive18) May 23, 2016
THAT WAS THE MOST AMAZING THING EVER ASIDE FROM HELLO!! OH MY GOD. GOING ON REPEAT FOR LIFE. @Adele #BBMAs pic.twitter.com/goRhoMrm5g
— Shea (@shealuvsadele) May 23, 2016
Damn @Adele. Slayed. It. Again. AMAZING video for a fantastic song. #SendMyLoveToYourNewLover #BBMAs
— Ian Valles (@Valleian88) May 23, 2016
As ever, her make-up was on point.
So when is @Adele dropping a makeup tutorial because serious eyeliner & contour goals 😍😍 #BBMAs
— Sarah Farma (@FarmaSarah) May 23, 2016
Adele w the fierce contour. Yes. & no cat eye?! What's happening?! I'm really liking it though & someone gimme that dress. #Adele #BBMAs
— Leah Harmon Rhodes (@Leah_Eliz) May 23, 2016
Whoever does Adele's makeup for her music videos deserves their own award. #BBMAs
— Sawyer Brown (@sawyersauce572) May 23, 2016
The video was just one highlight of Adele fans’ night as their queen also picked up Top Artist, the biggest award.
She was not in town to accept her trophy as Adele is currently on her world tour, but she sent a cute thank you to everyone.
YES! @Adele accepts the award of the night! Congrats on being named this year's TOP ARTIST!
Congratulations, Adele!
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