Send your news, photos and videos by texting bucksfreepress to 80360 or email
Gerrards Cross restaurant refused permission for "harmful" shopfront sign
A NEW pizza restaurant in Gerrards Cross has been ordered to change its shopfront sign after being refused permission because of its “harmful” lighting effect.
Pizza Express opened on Packhorse Road in September, and applied retrospectively for a 10-metre wide illuminated blue sign above the shopfront.
But officers from South Bucks District Council decided last week the strip of light, along with other, smaller signs, were “harmful to the setting of the adjacent conservation area”.
The projected lights, incorporating the Pizza Express logo were deemed to have “an adverse impact on the character of Packhorse Road”.
The decision was based on a similar application for lit signage by nearby Majestic Wines, which was refused on appeal by the Planning Inspectorate.
A spokesman for Pizza Express said although the planning permission was refused, the store could continue to display the sign under ‘deemed consent’ rights for advertising signs.
But council officials have refuted this, claiming the restaurant is breaching planning laws and will be referred to enforcement officers.
A council spokesman said: "Both the projecting sign and fascia sign exceed the limitations of Class 4B of the Advertisement Regulations and do not fall within deemed consent and require Advertisement Consent.
"We would hope this matter can be amicably resolved, however in the Council’s view the current signs are unlawful and the matter will now be referred to our Planning Enforcement team for further action as appropriate."
Comments are closed on this article.