BEAUTY company L’Occitane will launch its new store in Eden this week.

The boutique opposite HMV will be opened by the Deputy Mayor of High Wycombe, Cllr Sebert Graham, at 10am on Thursday.

To celebrate the opening of its 61st branch, L’Occitane will be giving away Provençal Favourites Collections to the first 100 buying customers and 15 percent discount on all products during the opening weekend.