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Banners set to brighten up Desborough shopping area
8:58am Wednesday 16th January 2013 in News
DESBOROUGH Road is set to be brightened up by new lamp banners - and businesses are being asked to select what they will look like.
The High Wycombe Business Improvement District Company is asking its members to select from six different designs which will be plastered on street light columns in the Desborough shopping district.
It is part of a move to give the area a strong identity and encourage more people to take a walk past Eden to explore the street’s shops and firms.
BID Chief Executive Oliver O’Dell said: “Desborough Road businesses say they don’t always feel part of the BID area so we’re doing this to give it an identity.
“Alright, banners might not mean much to some people, but it starts the conversation and gets people talking about Desborough.”
Visit the BID Co’s Facebook page or @hwbidco on Twitter for more information and to have your say.
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