Couple opens second gift shop in same street in Beaconsfield

Mike and Sheena outside Temptation Cards

Outside Temptation Gifts

First published in News
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HIGH street chains seem to be dropping like flies at the moment, but a gift shop in Beaconsfield has defied the doom and gloom by opening a second store... in the same street.

Mike and Sheena Adams have made the bizarre move after struggling to find bigger premises for their shop Temptation - which has been serving New Town shoppers for 25 years.

The new shop is just seven doors up from the other on Station Road and the Amersham couple, both 59, have split the stock between the two, with one for gifts and the other for specialist cards.

The couple now have seven shops across four counties and Mike said: “Our other stores were significantly larger than our Beaconsfield shop, and that meant we had to compromise in Beaconsfield over what ranges we had space to carry, and the shop became a little cramped.

“We have been looking for larger premises for a while, without success. Now though, we have doubled the size of Temptation in Beaconsfield, with a bit of out-of-the-box thinking....this isn’t our attempt to become Starbucks.”

As well as cards, the stock includes things like party ware, candles, designer jewellery, French toiletries and baby clothes.

Comments (4)

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11:07am Sat 23 Feb 13

Nooo says...

Mrs Adams is obviously doing something right! I hope I look that good at 59!

Good luck to them. It's good to hear stories like this in such a difficult climate. I'm just starting up a business myself, and it heartens me to hear others doing so well.
Mrs Adams is obviously doing something right! I hope I look that good at 59! Good luck to them. It's good to hear stories like this in such a difficult climate. I'm just starting up a business myself, and it heartens me to hear others doing so well. Nooo
  • Score: 2

3:21pm Sat 23 Feb 13

buser says...

Indeed! Perhaps they could set up an advice service to help others become so successful! A few in Eden could do with a bit of encouragement rather than the negative blogs written by Ivor. Good luck to you too!
Indeed! Perhaps they could set up an advice service to help others become so successful! A few in Eden could do with a bit of encouragement rather than the negative blogs written by Ivor. Good luck to you too! buser
  • Score: 1

3:41pm Sat 23 Feb 13

Nooo says...

Thank you buser! :-)
Thank you buser! :-) Nooo
  • Score: 0

8:59pm Sun 24 Feb 13

wayneo says...

Fantastic stores , visited both of them today and made a few purchases. I'm a big fan of art-deco and they've got some fantastic merchandise, wonderful staff wrapped it for me too.
Fantastic stores , visited both of them today and made a few purchases. I'm a big fan of art-deco and they've got some fantastic merchandise, wonderful staff wrapped it for me too. wayneo
  • Score: 0

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