School deputy complains over bus-stop adverts

Bucks Free Press: Adverts on the bus-stops in Marlow Hill this month Adverts on the bus-stops in Marlow Hill this month

ADVERTS promoting beer and fast-food on a series of bus-stops near two Wycombe schools have prompted a complaint from a deputy headteacher.

Andrew Wright, deputy of John Hampden Grammar School, has penned a letter to the Advertising Standards Agency after parents raised questions about the suitability of the adverts outside Wycombe High.

There are four bus stops at the top of Marlow Hill that are almost exclusively used by children from the two schools.

Over the last few weeks the posters on the shelters have advertised products including Carling lager and fast-food chain KFC.

Mr Wright said: “Advertisers have both a legal and moral obligation to not encourage poor nutritional habits in children and certainly must not target adverts at children if they are promoting alcohol.

“We were therefore very surprised and disappointed to see the school bus stops being used for what seems exactly this purpose.

“Advertising like this undermines some of the work we do in school to educate pupils about healthy eating and underage drinking.”

The ASA confirmed it had received a complaint, which states the adverts are 'socially irresponsible, encourage poor nutritional habits in children and that the Carling ad is irresponsibly targeted.'

The complaint was still being assessed so no decision had been taken as to whether a full investigation would be launched, the ASA added.

Comments (9)

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3:40pm Mon 10 Mar 14

Saiphx says...

What a dismal bunch of parents and staff. Why are none of them capable of teaching the children about the downsides of living in a corporate-controlled capitalist society? Why can't they warn the children that to make capitalism work, companies are supposed to brain-wash us into buying products which are unhealthy, too expensive, or otherwise inappropriate for us? That's how they make profit and get rich - by exploiting our weaknesses. And it's all perfectly legal. That's how the system works in this country. It's up to parents and teaching staff to prepare young people for the adult world. If they can't do it properly, then they should avoid having children and resign from their teaching jobs.
What a dismal bunch of parents and staff. Why are none of them capable of teaching the children about the downsides of living in a corporate-controlled capitalist society? Why can't they warn the children that to make capitalism work, companies are supposed to brain-wash us into buying products which are unhealthy, too expensive, or otherwise inappropriate for us? That's how they make profit and get rich - by exploiting our weaknesses. And it's all perfectly legal. That's how the system works in this country. It's up to parents and teaching staff to prepare young people for the adult world. If they can't do it properly, then they should avoid having children and resign from their teaching jobs. Saiphx
  • Score: 19

4:21pm Mon 10 Mar 14

Scarletto says...

Much ado about normal things in our society. Fusspot parents and staff|?
Much ado about normal things in our society. Fusspot parents and staff|? Scarletto
  • Score: 9

7:28pm Mon 10 Mar 14

Dickitdo says...

Why do we trust our Childrens Education to these people ! , Stop trying to indoctrinate the children and young people , teach them the things that you are paid to do, I will teach mine about drinking etc. , I would doubt if many Had even noticed the adverts until this person decided on a bit of self advertising and pointed it out to everybody . Now what you need to do is get all the pupils in your school to vote ,with thumbs down on here ,to make your perceived importance seem justified in someway !
Why do we trust our Childrens Education to these people ! , Stop trying to indoctrinate the children and young people , teach them the things that you are paid to do, I will teach mine about drinking etc. , I would doubt if many Had even noticed the adverts until this person decided on a bit of self advertising and pointed it out to everybody . Now what you need to do is get all the pupils in your school to vote ,with thumbs down on here ,to make your perceived importance seem justified in someway ! Dickitdo
  • Score: 11

10:44pm Mon 10 Mar 14

Undercover Euro Yob says...

I think the adverts were aimed at middle-aged men like me ...

and it's ...

working !!


I think I'll just go for a swift pint before they close.
I think the adverts were aimed at middle-aged men like me ... and it's ... working !! I think I'll just go for a swift pint before they close. Undercover Euro Yob
  • Score: 12

11:11pm Mon 10 Mar 14

Undercover Euro Yob says...

I would doubt if many Had (sic) even noticed the adverts until this person decided on a bit of self advertising and pointed it out to everybody .


Verb sat.
[italic] I would doubt if many Had (sic) even noticed the adverts until this person decided on a bit of self advertising and pointed it out to everybody . [/italic] Verb sat. Undercover Euro Yob
  • Score: 6

11:13pm Mon 10 Mar 14

Undercover Euro Yob says...

The other day I passed an advert for women's clothes ... and ... oh - it doesn't matter.
The other day I passed an advert for women's clothes ... and ... oh - it doesn't matter. Undercover Euro Yob
  • Score: 15

11:15pm Mon 10 Mar 14

Undercover Euro Yob says...

In the photo is that an advert for women's underarm deodorant on the advertisement board furthest away?

What effect does THAT have on the impressionable minds of our youth I ask myself.
In the photo is that an advert for women's underarm deodorant on the advertisement board furthest away? What effect does THAT have on the impressionable minds of our youth I ask myself. Undercover Euro Yob
  • Score: 9

7:45pm Tue 11 Mar 14

Undercover Euro Yob says...

Whoops I've bought some women's underarm deodorant!
Whoops I've bought some women's underarm deodorant! Undercover Euro Yob
  • Score: 3

8:01pm Tue 11 Mar 14

Undercover Euro Yob says...

You see an advert and lose all self-control or judgement!
You see an advert and lose all self-control or judgement! Undercover Euro Yob
  • Score: 4

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