SHOE retailer Deichmann has opened its new store in High Wycombe.

The shop, the retailer’s 86th in the UK, is in the old Optical Express opticians unit in the Eden shopping centre and has created 15 new jobs.

Gennaro Sparace, store manager, said: "We’re really excited to have opened our doors in High Wycombe today and are thrilled to have been able to help create some new local jobs.

"We’re looking forward to getting to know all the local shoppers and hopefully becoming one of the best-loved shops in Eden."

The launch follows several other high profile retailers into Eden, with the recent arrivals of Trespass, Poundland and Anytime Fitness.

JD Sports has relocated into the former La Senza shop and Pizza Express has moved across Arch Way into the unit vacated by La Tasca.