A WOOL shop is joining in with a magazine's campaign to get people to "Love your yarn shop."

Clickettyclack in Princes Risborough has welcomed the Let's Get Crafting and Let's Knit campaign to get people across Britain to value their local wool shop.

Owner Mary Clements from the shop in Woodway said: "Knitting and crochet are more popular than ever, and this campaign is the perfect way in which to celebrate all those stores which stock yarn and needles, hooks and patterns, as well as offering crafters advice and inspiration."

Let's Knit and Let's Get Crafting magazines will publicise the campaign with the help of figures across the industry. "

Let’s Get Crafting editor Ella Johnston said: "An increasing number of people are taking up knitting and crochet, and it's exciting to see how attitudes to these crafts have changed over the years - they've gone from old fashioned to cool, and are attracting all age groups, and men as well as women."

The campaign will conclude with Yarn Shop Day on May 3, which will see retailers putting on a series of events.

Mrs Clements added: "Our shop has been selling King Cole and MillaMia yarn for four years, and we really have noticed an increased number of people coming into the shop and asking about crochet and knitting. "We are always happy to offer advice, and I think our customers really appreciate this aspect of visiting their local store. "On Yarn Shop Day we will be open from 10am to 4pm with lots of special offers, free refreshments, mini knitting and crochet workshops and a few surprises."

For more information, visit www.letsknit.co.uk.