A NEW association aimed at promoting businesses in the Chiltern district is being launched next week.

The inaugural meeting of the Chiltern Traders Association is taking place at the White Lion pub in Little Chalfont on Wednesday, May 14.

The group has been set up in partnership with the Chiltern Chamber and is aimed at providing practical support and promotion to businesses in the district.

Next week's meeting will get traders' views on what they want from the new group and how to improve business.

The meeting starts at 7pm and costs £5. For more information go to http://cheshamchamber.org/index.php/home/chiltern-traders-association.