Waitrose to open store in High Wycombe

Waitrose to open store in High Wycombe

Waitrose to open store in High Wycombe

How the final Handy Cross Hub could look

First published in News
Last updated
Bucks Free Press: Photograph of the Author by , Reporter

WAITROSE has confirmed it will open a supermarket in High Wycombe.

As the Bucks Free Press reported in January, the retailer will move in to the food store being built as part of the Handy Cross Hub project.

The supermarket is due to open in 2015 and will create about 160 jobs.

Waitrose director of development, Nigel Keen, said: “This is an exciting opportunity to provide High Wycombe with the full offer from the John Lewis Partnership.

“Waitrose will complement the department store, delivering our latest range of goods and services, and create a significant number of jobs.

“We are looking forward to playing our part in the local business community for many years to come."

The supermarket will have 2,300sqm of trading space and will include a winery, bakery, fresh food counters and will also offer home delivery.

Cllr Tony Green, Cabinet Member for Economic Development and Regeneration at Wycombe District Council, said: "This is a real boost for High Wycombe’s retail offer given the new employment Waitrose will bring and the increased consumer choice that the branch will provide.

"The John Lewis Partnership, the model of ownership under which Waitrose operates, is nationally recognised as sustainable and profitable.

“This new store will be a really exciting addition to High Wycombe’s retail scene and I know people will be delighted that a quality retailer like Waitrose has chosen to open here.

“These are exciting times for the district and the Handy Cross Hub development is set to play a positive role in its future.”

Construction on the new Wycombe Sports Centre is already underway - with a hotel, offices and a coachway park-and-ride also planned.

Comments (27)

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7:11pm Thu 5 Jun 14

Binkie Beaumont says...

Great news. Much needed.
Great news. Much needed. Binkie Beaumont
  • Score: 26

9:04pm Thu 5 Jun 14

MCarey says...

too far away we need one in town
too far away we need one in town MCarey
  • Score: 12

9:35pm Thu 5 Jun 14

valleyviewboy says...

MCarey wrote:
too far away we need one in town
They're appealing to the car driving masses, plus it's going to be on the same site as the coach station and park and ride so getting to it by bus should be a doddle, as near to people in Castlefield etc as getting the bus to the town centre and then walking to Tesco. That's one theory anyway.
[quote][p][bold]MCarey[/bold] wrote: too far away we need one in town[/p][/quote]They're appealing to the car driving masses, plus it's going to be on the same site as the coach station and park and ride so getting to it by bus should be a doddle, as near to people in Castlefield etc as getting the bus to the town centre and then walking to Tesco. That's one theory anyway. valleyviewboy
  • Score: 11

10:15pm Thu 5 Jun 14

Mindcrusher says...

valleyviewboy wrote:
MCarey wrote:
too far away we need one in town
They're appealing to the car driving masses, plus it's going to be on the same site as the coach station and park and ride so getting to it by bus should be a doddle, as near to people in Castlefield etc as getting the bus to the town centre and then walking to Tesco. That's one theory anyway.
Yes, I hear the people of Castlefield have been crying out for a Waitrose, no longer content with the rock bottom pricing of asda. Likewise a master stroke from Waitrose, strategically placing a new store with such excellent connections to their target market
[quote][p][bold]valleyviewboy[/bold] wrote: [quote][p][bold]MCarey[/bold] wrote: too far away we need one in town[/p][/quote]They're appealing to the car driving masses, plus it's going to be on the same site as the coach station and park and ride so getting to it by bus should be a doddle, as near to people in Castlefield etc as getting the bus to the town centre and then walking to Tesco. That's one theory anyway.[/p][/quote]Yes, I hear the people of Castlefield have been crying out for a Waitrose, no longer content with the rock bottom pricing of asda. Likewise a master stroke from Waitrose, strategically placing a new store with such excellent connections to their target market Mindcrusher
  • Score: 18

7:55am Fri 6 Jun 14

rem708 says...

Nice idea but where are you going to park? The site's proposal for parking is already too small for the sports center (which will fail without more inclusive parking) Now this this being added.
The coach companies don't want to come because of uncertainly with timing at Handy Cross.
Nice idea but where are you going to park? The site's proposal for parking is already too small for the sports center (which will fail without more inclusive parking) Now this this being added. The coach companies don't want to come because of uncertainly with timing at Handy Cross. rem708
  • Score: 6

8:26am Fri 6 Jun 14

gungun says...

it will do well in High Wycombe, but I do think some older folk will struggle with the roundabout at Handy Cross. I see atrocious driving on it everyday by all generations who don not know which lane to get in, so expect Sally Traffic to be talking about hold ups there on a regluar basis.

Asda is nothing but a warehouse populated by aisle blocking home shoppers nowadays anyway - Perhaps Lidl or Aldi missed a trick by not situating themselves by a bus station and their target market?
it will do well in High Wycombe, but I do think some older folk will struggle with the roundabout at Handy Cross. I see atrocious driving on it everyday by all generations who don not know which lane to get in, so expect Sally Traffic to be talking about hold ups there on a regluar basis. Asda is nothing but a warehouse populated by aisle blocking home shoppers nowadays anyway - Perhaps Lidl or Aldi missed a trick by not situating themselves by a bus station and their target market? gungun
  • Score: 12

8:33am Fri 6 Jun 14

TerriersResident says...

Who the hell can still afford to pay waitrose prices?
Who the hell can still afford to pay waitrose prices? TerriersResident
  • Score: -13

8:41am Fri 6 Jun 14

gungun says...

The thing is you get what you pay for - I certainly don't shop in Waitrose regularly, but on occasions when I do the quality of certain fresh items is unmistakable when compared to Tesco or Asda
The thing is you get what you pay for - I certainly don't shop in Waitrose regularly, but on occasions when I do the quality of certain fresh items is unmistakable when compared to Tesco or Asda gungun
  • Score: 18

10:01am Fri 6 Jun 14

pennman says...

TerriersResident wrote:
Who the hell can still afford to pay waitrose prices?
I'm never short of astonished by this sort of rubbish. Do you honestly think that Waitrose would consider opening there if they thought there would be no customers?!
I work for a property developer and can say that most towns are crying out for a Waitrose to be opened there as they think that it will make the town 'upmarket'. You will face opposition when you plan to develop a Tesco, but never a Waitrose!
The other good thing is that it will bring jobs to the area, is owned by the staff and will pay council rates. Not to mention the fab quality of the food, as has been mentioned by other posters.
[quote][p][bold]TerriersResident[/bold] wrote: Who the hell can still afford to pay waitrose prices?[/p][/quote]I'm never short of astonished by this sort of rubbish. Do you honestly think that Waitrose would consider opening there if they thought there would be no customers?! I work for a property developer and can say that most towns are crying out for a Waitrose to be opened there as they think that it will make the town 'upmarket'. You will face opposition when you plan to develop a Tesco, but never a Waitrose! The other good thing is that it will bring jobs to the area, is owned by the staff and will pay council rates. Not to mention the fab quality of the food, as has been mentioned by other posters. pennman
  • Score: 26

10:21am Fri 6 Jun 14

Mr Methane says...

Waitrose have a similar cachet to Marks and Spencer and are welcomed in most places except Marlow where Wycombe Council refused them the opportunity to build a similar store in the town centre. I suspect Marlow residents will be flocking to Cressex to obtain the items that are unobtainable in their current shop.
Waitrose have a similar cachet to Marks and Spencer and are welcomed in most places except Marlow where Wycombe Council refused them the opportunity to build a similar store in the town centre. I suspect Marlow residents will be flocking to Cressex to obtain the items that are unobtainable in their current shop. Mr Methane
  • Score: 16

10:39am Fri 6 Jun 14

chepping100 says...

This store should be located in High Wycombe town centre.
This store should be located in High Wycombe town centre. chepping100
  • Score: 4

11:03am Fri 6 Jun 14

jayeatman says...

One thing I'd like to know: Will there be decent, properly segregated pedestrian and cycle paths linking John Lewis/Asda/Next/Cine
ma to the Coachway/Sports Centre/Waitrose?
One thing I'd like to know: Will there be decent, properly segregated pedestrian and cycle paths linking John Lewis/Asda/Next/Cine ma to the Coachway/Sports Centre/Waitrose? jayeatman
  • Score: 9

11:20am Fri 6 Jun 14

mistamina says...

jayeatman wrote:
One thing I'd like to know: Will there be decent, properly segregated pedestrian and cycle paths linking John Lewis/Asda/Next/Cine

ma to the Coachway/Sports Centre/Waitrose?
No. That is inclusive thinking, WDC does not do this.
[quote][p][bold]jayeatman[/bold] wrote: One thing I'd like to know: Will there be decent, properly segregated pedestrian and cycle paths linking John Lewis/Asda/Next/Cine ma to the Coachway/Sports Centre/Waitrose?[/p][/quote]No. That is inclusive thinking, WDC does not do this. mistamina
  • Score: 11

11:24am Fri 6 Jun 14

mistamina says...

gungun wrote:
it will do well in High Wycombe, but I do think some older folk will struggle with the roundabout at Handy Cross. I see atrocious driving on it everyday by all generations who don not know which lane to get in, so expect Sally Traffic to be talking about hold ups there on a regluar basis.

Asda is nothing but a warehouse populated by aisle blocking home shoppers nowadays anyway - Perhaps Lidl or Aldi missed a trick by not situating themselves by a bus station and their target market?
ASDA is a 3-ring circus because their pricing is reasonable and sane.

Agree, perhaps Lidl or Aldi have missed a trick.
HOWEVER, should Tony Grenn and WDC have invited consultation with Lidl or Aldi ? Or is that too down market for the Tory Darlings?
[quote][p][bold]gungun[/bold] wrote: it will do well in High Wycombe, but I do think some older folk will struggle with the roundabout at Handy Cross. I see atrocious driving on it everyday by all generations who don not know which lane to get in, so expect Sally Traffic to be talking about hold ups there on a regluar basis. Asda is nothing but a warehouse populated by aisle blocking home shoppers nowadays anyway - Perhaps Lidl or Aldi missed a trick by not situating themselves by a bus station and their target market?[/p][/quote]ASDA is a 3-ring circus because their pricing is reasonable and sane. Agree, perhaps Lidl or Aldi have missed a trick. HOWEVER, should Tony Grenn and WDC have invited consultation with Lidl or Aldi ? Or is that too down market for the Tory Darlings? mistamina
  • Score: 0

2:07pm Fri 6 Jun 14

Ten Years Gone says...

This is not a Waitrose vs Asda thing. Both have their own target markets and both are needed in a town this size
This is not a Waitrose vs Asda thing. Both have their own target markets and both are needed in a town this size Ten Years Gone
  • Score: 8

5:03pm Sat 7 Jun 14

s6blr says...

Oh happy day, more idiots driving badly on/in unHandy Cross roundabout-of-destru
ction, oh joy oh joy oh joy
Oh happy day, more idiots driving badly on/in unHandy Cross roundabout-of-destru ction, oh joy oh joy oh joy s6blr
  • Score: 7

7:21pm Sat 7 Jun 14

darbs9172 says...

What are you going to do about staff parking Waitrose? Will you tell your staff that they can't park in the staff car park and must park elsewhere and clog the paths and roads up like John Lewis does in Booker? Residents in Holmers Farm Way area are SICK TO DEATH of not being able to park their own cars easily. We're also sick to death that in some places, we cannot walk on the paths because of the staff cars!
What are you going to do about staff parking Waitrose? Will you tell your staff that they can't park in the staff car park and must park elsewhere and clog the paths and roads up like John Lewis does in Booker? Residents in Holmers Farm Way area are SICK TO DEATH of not being able to park their own cars easily. We're also sick to death that in some places, we cannot walk on the paths because of the staff cars! darbs9172
  • Score: 3

10:42pm Sat 7 Jun 14

Mr Silent Majority says...

Great news. More jobs, more choice.
Great news. More jobs, more choice. Mr Silent Majority
  • Score: 5

10:01am Sun 8 Jun 14

mistamina says...

TerriersResident wrote:
Who the hell can still afford to pay waitrose prices?
Perfectly sensible questiom. I certainly do not.
So why have you got -5 minuses?
[quote][p][bold]TerriersResident[/bold] wrote: Who the hell can still afford to pay waitrose prices?[/p][/quote]Perfectly sensible questiom. I certainly do not. So why have you got -5 minuses? mistamina
  • Score: -2

10:11am Sun 8 Jun 14

mistamina says...

pennman wrote:
TerriersResident wrote:
Who the hell can still afford to pay waitrose prices?
I'm never short of astonished by this sort of rubbish. Do you honestly think that Waitrose would consider opening there if they thought there would be no customers?!
I work for a property developer and can say that most towns are crying out for a Waitrose to be opened there as they think that it will make the town 'upmarket'. You will face opposition when you plan to develop a Tesco, but never a Waitrose!
The other good thing is that it will bring jobs to the area, is owned by the staff and will pay council rates. Not to mention the fab quality of the food, as has been mentioned by other posters.
Why are you astonished? Are prudent people not allowed to express our thoughts?
Or must we all be forced to live in a false Marketing Dream World of 'make the town 'upmarket'', 'fab quality of the food' and poncy elitism, where only some make money and the rest of us have to grateful and watch from the sidelines?.
[quote][p][bold]pennman[/bold] wrote: [quote][p][bold]TerriersResident[/bold] wrote: Who the hell can still afford to pay waitrose prices?[/p][/quote]I'm never short of astonished by this sort of rubbish. Do you honestly think that Waitrose would consider opening there if they thought there would be no customers?! I work for a property developer and can say that most towns are crying out for a Waitrose to be opened there as they think that it will make the town 'upmarket'. You will face opposition when you plan to develop a Tesco, but never a Waitrose! The other good thing is that it will bring jobs to the area, is owned by the staff and will pay council rates. Not to mention the fab quality of the food, as has been mentioned by other posters.[/p][/quote]Why are you astonished? Are prudent people not allowed to express our thoughts? Or must we all be forced to live in a false Marketing Dream World of 'make the town 'upmarket'', 'fab quality of the food' and poncy elitism, where only some make money and the rest of us have to grateful and watch from the sidelines?. mistamina
  • Score: 1

4:33pm Sun 8 Jun 14

bluefeet says...

TerriersResident wrote:
Who the hell can still afford to pay waitrose prices?
I can!
[quote][p][bold]TerriersResident[/bold] wrote: Who the hell can still afford to pay waitrose prices?[/p][/quote]I can! bluefeet
  • Score: 14

11:46am Wed 11 Jun 14

mistamina says...

bluefeet wrote:
TerriersResident wrote:
Who the hell can still afford to pay waitrose prices?
I can!
You have blue tinge as well?
[quote][p][bold]bluefeet[/bold] wrote: [quote][p][bold]TerriersResident[/bold] wrote: Who the hell can still afford to pay waitrose prices?[/p][/quote]I can![/p][/quote]You have blue tinge as well? mistamina
  • Score: -2

4:07pm Thu 12 Jun 14

Scarletto says...

A further blow for existing retailers of course but a welcome addition to the district. Waitrose goods are usually of good quality etc but a friend of mine who worked for their marketing said they always advertise to make it sound more upmarket than it really ius. It's more imagined than real.
Umpteen surveys show Asda and Lidl usually score well for price and quality.
A further blow for existing retailers of course but a welcome addition to the district. Waitrose goods are usually of good quality etc but a friend of mine who worked for their marketing said they always advertise to make it sound more upmarket than it really ius. It's more imagined than real. Umpteen surveys show Asda and Lidl usually score well for price and quality. Scarletto
  • Score: 4

4:57pm Thu 12 Jun 14

J B Blackett says...

We have heard that Waitrose tend to get a more up-market type of shoplifter in their shops.
.
Is it the elevated prices , the store locations or the fairly helpful staff that attracts them ?
.
We have heard that Waitrose tend to get a more up-market type of shoplifter in their shops. . Is it the elevated prices , the store locations or the fairly helpful staff that attracts them ? . J B Blackett
  • Score: 1

5:50pm Thu 12 Jun 14

mistamina says...

J B Blackett wrote:
We have heard that Waitrose tend to get a more up-market type of shoplifter in their shops.
.
Is it the elevated prices , the store locations or the fairly helpful staff that attracts them ?
.
up-market type of shoplifter ....LOL
[quote][p][bold]J B Blackett[/bold] wrote: We have heard that Waitrose tend to get a more up-market type of shoplifter in their shops. . Is it the elevated prices , the store locations or the fairly helpful staff that attracts them ? .[/p][/quote]up-market type of shoplifter ....LOL mistamina
  • Score: 2

5:52pm Thu 12 Jun 14

mistamina says...

Scarletto wrote:
A further blow for existing retailers of course but a welcome addition to the district. Waitrose goods are usually of good quality etc but a friend of mine who worked for their marketing said they always advertise to make it sound more upmarket than it really ius. It's more imagined than real.
Umpteen surveys show Asda and Lidl usually score well for price and quality.
We in Bucks swallow aspiration spin wholesale.
[quote][p][bold]Scarletto[/bold] wrote: A further blow for existing retailers of course but a welcome addition to the district. Waitrose goods are usually of good quality etc but a friend of mine who worked for their marketing said they always advertise to make it sound more upmarket than it really ius. It's more imagined than real. Umpteen surveys show Asda and Lidl usually score well for price and quality.[/p][/quote]We in Bucks swallow aspiration spin wholesale. mistamina
  • Score: 1

11:04am Sun 15 Jun 14

MarlowPete says...

Mr Methane wrote:
Waitrose have a similar cachet to Marks and Spencer and are welcomed in most places except Marlow where Wycombe Council refused them the opportunity to build a similar store in the town centre. I suspect Marlow residents will be flocking to Cressex to obtain the items that are unobtainable in their current shop.
I recall that Waitrose was trying to get a compulsory purchase order served on the undertakers next door so they could demolish both buildings, when this dragged on and on Sainsburys snapped up the lease and built on the existing footprint. Bet they're still kicking themselves from their current mini store.
[quote][p][bold]Mr Methane[/bold] wrote: Waitrose have a similar cachet to Marks and Spencer and are welcomed in most places except Marlow where Wycombe Council refused them the opportunity to build a similar store in the town centre. I suspect Marlow residents will be flocking to Cressex to obtain the items that are unobtainable in their current shop.[/p][/quote]I recall that Waitrose was trying to get a compulsory purchase order served on the undertakers next door so they could demolish both buildings, when this dragged on and on Sainsburys snapped up the lease and built on the existing footprint. Bet they're still kicking themselves from their current mini store. MarlowPete
  • Score: 0

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