BUDDING business brains at an Amersham school took part in a series of Apprentice style challenges as part of an enterprise week.

Children from St George’s Infant School designed their own products, developed pricing and marketing strategies and worked on their customer service and sales skills in order to sell items made in school at the end of the week to their family and friends.

Headteacher Toby Long said: "The children thought very hard about the sort of products their customers might want to purchase. A wide variety of trinkets were on offer from themed key rings, bracelets and fridge magnets to book marks, herb gardens, coin banks and tea light holders.

"They used incredible creativity both in developing their marketing materials and in the ways they might attract customers to choose buy their gifts ahead of others."

Among the youngsters taking part were seven-year-olds Declan Turner, Ellen Joslin and Isabelle Rutherford, pictured above.