WYCOMBE’s premier business event opens its doors today, to help firms across the area network, cultivate trade and boost their profiles.

The Wycombe Business Expo was the brainchild of entrepreneur Elton Boocock, who formed it when he realised no such event served the town.

He said: "The fact that such an event did not exist was incredible.

"The whole event is run as a not for profit venture with the single aim of helping you and your business within the Wycombe district.

"Help like that doesn’t come around every day. In fact, just one day every year. All you need to do is to come along, talk to people and get involved."

For the second year running the event takes place at the Vere Suit at Adams Park, and is open to visitors today, from 9.30am to 4.30pm.

Exhibitors for the 2013 event include Bucks New University, Urban Media, Missenden Abbey, Right Hand HR, Marlow FM, Buckinghamshire Business First and Thames Graphics, while sponsors include Wycombe District Council, Sivatech Business Solutions and Wycombe Wanderers FC.

For more information, go to www.wycombebusinessexpo.com