Fraudsters are targeting people trying to purchase puppies and other pets online, detectives are warning.

Action Fraud investigators say there has been an increase in reports of people being lured in by fake online pet auctions.

According to the national fraud and cyber crime reporting centre, fraudsters will place an advert of the pet for sale, claiming to have recently moved abroad and the need to re-home the puppies.

Once a sale is agreed and payment is made, usually by money transfer or bank transfer, the pet does not materialise. The fraudster will usually ask for further advanced payments for courier charges, shipping fees or vet bills.

Action Fraud has not advised people to stay within auction guidelines and to be wary of paying fees via a Money Service Bureau.

The group has also advised people to research more information about the seller, request details of the courier, attempt a face-to-face purchase and be cautious when approached with an offer which appears too good to be true.

If you believe you have been a victim of fraud report it online at www.actionfraud.police.uk/report_fraud or call 0300 123 2040.