A month-long campaign has been launched today to raise awareness of the dangers of drink-driving ahead of the festive period.

The ‘Where will you end up tonight?’ campaign by Thames Valley Police (TVP) is aimed at reducing the number of people killed and injured on our roads by people who drink and drive.

Throughout last year’s Christmas drink-drive reduction campaign, 108 arrests were made relating to drink-driving in Buckinghamshire, more than any other area under TVP’s jurisdiction.

Road Safety Sgt Chris Appleby said: “If you drink and drive, you are putting your own life and those of others in danger. Death is the ultimate price to be paid.

“Every year we continue to have needless deaths as a result of drink-driving, so we need to keep sending the message that it’s not worth the risk.

“You do not have to be the actual drink-driver to be killed in a drink-driving road crash, so don’t be tempted to try to catch a lift from someone who will be over the limit as you are putting yourself in danger too.

“This Christmas should be a time that everyone can remember for all the right reasons, and not a time that friends and family of a lost loved one end up remembering every year for all the wrong reasons.”

Throughout 2014/15, a total of 33,299 drivers were breathalysed by TVP, with 2,641 of those providing positive tests.

Last year ten people were killed on the roads in Hampshire and Thames Valley as a result of drink or drug-driving with a further 374 injured.

The Joint Roads Policing Unit will conduct random drink/speed and seatbelt checks at all times of the day and night across Thames Valley.

All drivers who either provide a positive breath test, refuse to provide or fail to provide, face a prison sentence, a fine of up to £5,000 and losing their licence.

The campaign ends on 1 January.