A popular family music festival will be moved across High Wycombe away from its normal base in Frogmoor next month, organisers have announced.

The annual festival – which will continue to be named Frogfest, despite the move – will be held in High Wycombe High Street on Sunday, May 29, as businesses club together in a bid to make it bigger and better than before.

Into its fourth year, Frogfest has proved popular with town visitors and residents, but it is unclear how people will react to the short move across town, with some community figures keen to see Frogmoor remain as a key part of the community.

From two stages of music, to entertainment for all the family, the event has proved successful in the past at driving people to the town centre.

Claire Billsborough, co-creator of the event and owner of Ruby Moon said: “This is about real people, live music and a mix of genres that creates an interesting spectacle and something different for everyone.

“By moving the event to the High Street, we have more scope to work with other partners, such as Wycombe Fringe, and a bigger area to fill.

“This should help our challenge, going forward, in being able to accommodate everyone that wants to participate.”

Organisers, HWBIDCo – a not-for-profit company, paid for and run by town centre businesses – say the move has given them the chance to team up with Wycombe Fringe ahead of a month-long programme of activities at the start of the summer.

HWBIDCo director of events, Matt Billsborough said: “With Frogfest now entering its fourth consecutive year, we think that we are pretty far down the road to establishing a good annual event.

“It will boost the town and grow in popularity and size.”

As part of Frogfest 2016, event bosses have teamed up with leading lights in the town’s music scene to bring a mix of established and un-signed artists across two stages, including Bucks’ Battle of the Bands winners White Elephant.

Content manager and promoter for the Acoustic Stage, Alan Hedgecock, said: “High Wycombe has always had a thriving music scene within the local public houses and the Town Hall.

“Events such as Frogfest and free music venues help the artists and musicians progress as well as give our townsfolk and communities a source of affordable entertainment.

“Together these elements help boost local economy and create the foundation to make Wycombe a great place to both visit and live in.”

There will also be a number of events for children, including circus skills, bandana making, face painting, puppet workshops, and Punch and Judy.

This year’s Frogfest will run from 11.25am to 9pm.