A new high-end jewellery store is set to sparkle in High Wycombe’s Eden Shopping Centre.
Swarovski has opened a new boutique in the centre, which is expected to sit alongside Zara and Kuoni.
Bosses say the Eden Centre will “provide high footfall to the new boutique and a fashion forward customer”.
Shaun Bell, director at Gems York Ltd which is working in partnership with Swarovski for the store, said: “We are so excited to grow our partnership with Swarovski since we opened our first store with them in York in December last year.
“It is a great opportunity to work with a high profile brand whose visibility – both globally and in the UK – continues to grow.
“Swarovski’s position as a truly international company made it an easy choice for us to open our second boutique with them and the crystal forest architecture concept makes the brand stand out and feel unique.”
The launch event will take place on Saturday with mini Prosecco and Swarovski cupcakes.
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