A popular new parody costume drama advert featuring Bolton funny man Peter Kay was thought up by two former Bucks New University students.

The advert – called Pride and Breadjudice - tells the romantic story behind Warburtons, with comedian Kay portraying dashing seed salesman Thomas Warburton, who wins the love of a baking-obsessed noblewoman called Ellen.

The couple bond over the creation of a seeded batch loaf, including a homage to the famous film Ghost potter’s wheel scene.

The hilarious advert came from the minds of Bucks New University alumnae Gina Ramsden and Freya Harrison.

The 24-year-olds, who graduated from the High Wycombe university in 2015, have been a creative team since meeting at Leeds College of Art, and then followed each other to Bucks for a degree in creative advertising.

It was when they were both hired at creative agency WCRS that the pair came up with the idea for the bread advert and wrote the script.

Freya, who now lives in Epping, said: “It took a long time to craft the script and get it Peter Kay-ready but we’ve been pretty overwhelmed by the response.

We were involved in every part of the process from casting, to location, to costume to even dance choreography. Being on set shooting the ad was a crazy experience but we loved every second."

Gina added: “We were pretty petrified to meet someone we look up to so much, but he was better than any of our expectations.

“He was obviously bloody hilarious but was actually really supportive. It was surprising how much he loved the script and respected that we had written this at our age.”

The advert was the duo’s first ever full campaign and now they hope to expand their portfolio and get their teeth into something new.

Julie Wright, senior lecturer in creative advertising at Bucks New University, said: “I am immensely proud of Gina and Freya – two great students with just the right attitude to make it in the competitive world of advertising.

“While here at Bucks they made the most of our industry links and have continued to go from strength to strength in the advertising world ever since.”