Bucks New University to offer degree in selling beds (From Bucks Free Press)

Bucks New University to offer degree in selling beds

12:29pm Sunday 13th April 2008 in News By Hannah Williams

BUCKINGHAMSHIRE New University is set to offer a new degree teaching managers how to sell beds.

The university will provide a course for employees at High Wycombe-based company Dreams.

Dr Ruth Farwell, vice chancellor of Buckinghamshire New University, said: "Offering Dreams' managers this opportunity is a natural extension of our work, especially since Dreams' head office is in our home town.

"It fits perfectly with the Government's drive for greater participation in higher education and the need to enhance the skills base of the nation."

The move follows the much-publicised announcement of a 'McDonald's A Level'.

But Dr Farwell added: "Whilst we recognise the impetus behind the decision to allow companies such as McDonald's to award their own qualifications, we believe that it is better for employers to partner with universities in initiatives such as this one."

The new foundation degree in retail management will incorporate the bed company's existing training package offered to new staff in the organisation.

Mike Clare, Dreams founder and president, said: "Dreams has always adopted a strategy based on building strong relationships. This has worked exceptionally well with Buckinghamshire New University - after all many of our staff attended the university.

He added: "The university's pragmatic approach and understanding of the challenges we face has enabled us to launch a development programme which will enable staff to continue their education whilst also focusing on their careers."

The course is due to begin in mid April with 12 Dreams managers taking part.

The staff have been specially selected to fast-track through the degree in a year.

But the company hopes to roll out a two-year qualification for its employees nationally.