A NEW scheme has been launched by the Chiltern Conservation Board to raise public awareness about red kites.

The birds of prey, an endangered species, were reintroduced into the Chilterns area between 1989 and 1994. In that time 93 birds were introduced and now there are more than 300 pairs of red kites breeding in the wild.

Cathy Rose, from the Chilterns Conservation Board in Chinnor, believes the birds no longer need conservation help, and attention now needs to be turned towards raising awareness about why they need to be protected. She said: "The people around here in Chinnor all love the birds and I think it is important that we show everyone why these birds are so special and need our protection."

She added: "For the last few years, the Conservation Board has organised red kite walks, talks and initiatives like the very popular CCTV Nest Watch. In order for this valuable work to continue, we need to find more funding. Local people have really taken these magnificent birds to heart and we hope they will keen to help us promote them and the other wildlife of the Chilterns."

On Thursday, at the Chinnor Village Centre, the Chilterns Conservation board was due to launch a new initiative to encourage people who have shown an interest in Red Kites to become donors.

For a contribution of £15 or more, donors will become Friends of Red Kites in the Chilterns and will receive a gift pack including information on red kites and an exclusive badge and car sticker.