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Ex-grammar head blasts Waterstones over name change

Ex-grammar head blasts Waterstones over name change Ex-grammar head blasts Waterstones over name change

AN ex-grammar school headmaster says a leading bookstore chain’s decision to axe the apostrophe from its name is “absolutely ridiculous”.

Andrew MacTavish, the former head of John Hampden Grammar School, believes Waterstones is setting a bad example by ditching the apostrophe.

Waterstone’s - the last remaining national chain of bookstores – said it has removed the apostrophe to make its name ‘more practical in a digital world’.

But Mr MacTavish scoffed at the reason given by the firm founded by Tim Waterstone and believes the bookstore should be fighting to protect the English language instead of diminishing it.

He said: “It is absolutely ridiculous. Schools are trying to educate children to talk and write correctly, and exam boards are saying they will take marks off if candidates make spelling mistakes.

“Yet all around us we see people and firms making spelling and grammatical mistakes on public notices and signs.

“I can understand and accept people will make errors on simple notices, but how are children supposed to learn when national firms and bookstores, of all things, are setting such a poor example? I find it very sad.”

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Comments(17)

Davie Dimple says...
3:57pm Mon 16 Jan 12

The BFP really does seem to be desperate for news today.

The headline "Woman with two vaginas talks about rare condition" really is a new low for this rag.

Slacker says...
3:59pm Mon 16 Jan 12

I agree it is important to teach children good grammar but it is a brand name. It can be Waterstone's, Waterstones' or Waterstones. Possessive or plural, in this case it does not matter. Purism for purism sake

Bill Taxpayer says...
4:35pm Mon 16 Jan 12

I completely agree with Mr MacTavish. Unfortunately standards are slipping but fewer and few people even notice. The amount of times I see people write 'your welcome' or sings that read 'your on CCTV' just shows the level of ignorance that is around these days.
Waterstone's should be setting a better example.

Plus ça change... says...
6:08pm Mon 16 Jan 12

Me too. With him all the way.

But if you want to get rid of the apostrophe, logically get rid of the 's' too.

We maintain this archaic practice in Britain that you have to stick an 's' on a company name.

It's a bit quaint.

Come on, 'Waterstone', set an example.

Drop 2 for the price of one!!!

Lawrence Linehan says...
10:59pm Mon 16 Jan 12

I think it's unacceptable to drop the genitive apostrophe in newspaper articles and headlines (BFP journos please note) - however what about Lloyds and Barclays banks? They dropped the apostrophe long since and the apostrophe only only indicates a long-disappeared syllable in any case.

Lawrence Linehan says...
11:03pm Mon 16 Jan 12

'Waterstone’s - the last remaining national chain of bookstores' - isn't WH Smith a national chain of bookstores ?

Lawrence Linehan says...
11:04pm Mon 16 Jan 12

Come to think of it what about Oxfam - largest retailer of second-hand books in W. Europe - aren't they a national chain of bookstores?

mumbles26 says...
11:52pm Mon 16 Jan 12

I'm with Mr MacTavish on this 100%

acjy1985 says...
9:24am Tue 17 Jan 12

Bill Taxpayer wrote:
I completely agree with Mr MacTavish. Unfortunately standards are slipping but fewer and few people even notice. The amount of times I see people write 'your welcome' or sings that read 'your on CCTV' just shows the level of ignorance that is around these days. Waterstone's should be setting a better example.
Or people who write sings instead of signs.

TopCat2000 says...
11:41am Tue 17 Jan 12

Perhaps the programmers who designed the internet should take some of the blame. If they'd invented it in a way that an apostrophe could form part of a web address, perhaps we wouldn't be having this discussion.

I do however think that people's perception of Waterstone's has changed over the years. Yes, it was started by Mr Waterstone, so the "'s" represented his ownership. Nowadays however, most people refer to the chain as a collective of shops, and therefore it can be understandable to not include the "'".

I'm a product of the grammar school system, and don't think that my written English is particularly bad, but I will admit I've always struggled with apostrophes. I don't remember being taught nouns and pronouns, etc. In fact, I remember only learning what a verb was when I started learning languages. Perhaps therefore, some of the blame about the poor language in use around the country can be placed on the education system itself?

washondo says...
12:25pm Tue 17 Jan 12

How many people are likely to go into this store for pebbles for their ornamental fountain? Do give over.

tom.marlow2 says...
10:16pm Tue 17 Jan 12

Well Foyles seem to have dropped their apostrophe but Blackwell's keep it.

I don't really care - my preferred purveyor of reading matter is named after a river.

Plus ça change... says...
5:48pm Wed 18 Jan 12

tom.marlow2 wrote:
Well Foyles seem to have dropped their apostrophe but Blackwell's keep it.

I don't really care - my preferred purveyor of reading matter is named after a river.
Brahmaputra's?

Yangtze's?

Mississippi's?

Nile's?

Maybe, for some fun, BFreeP can print a whole edition WITHOUT apostrophes.

The readers add in the missing apostrophes and the one who finds most missing apostrophes wins a guided tour of Wycombe's famous buildings with Ivor.

Masked to protect identity of course. The embarrassed, winning reader that is.

Mr MacTavish can do the marking.

Lawrence Linehan says...
12:02am Thu 19 Jan 12

tom.marlow2 wrote:
Well Foyles seem to have dropped their apostrophe but Blackwell's keep it.

I don't really care - my preferred purveyor of reading matter is named after a river.
At last - another user of Irrawaddy.com.

J B Blackett says...
3:36pm Thu 19 Jan 12

It's capostrophic !

Plus ça change... says...
11:38am Fri 20 Jan 12

J B Blackett wrote:
It's capostrophic !
Before you know it we shall be dedotting the i's and uncrossing the t's.

Plus ça change... says...
11:38am Fri 20 Jan 12

J B Blackett wrote:
It's capostrophic !
Before you know it we shall be dedotting the i's and uncrossing the t's.

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