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Sainsbury's boss: We'll win over Waitrose customers


STUBBORNLY loyal Waitrose customers in Marlow can be won over despite their frosty attitude to the store that will replace it, a Sainsbury's boss believes.

Jamie Cowen, head of property for Sainsbury's in the south of the UK, told the Free Press it was 'inevitable' that townsfolk would have an affinity with the old West Street shop.

Waitrose has been in the town for 37 years.

Customers said on Friday they would continue to shop at Waitrose - either at the new Chapel House store or outside Marlow - rather than go to Sainsbury's (See related articles below).

However, he believes shoppers will come around when the new store opens.

He said: “We will try to win them over in the same way that we do in every town, through what we offer, our products and values.

“Some of these customers will be won over, some won't, it's no different to Marlow than anywhere else.

“It's always more difficult when people who are particularly allied to a particular location. “Inevitably there will be some people who are brand loyal.”

Mr Cowen added: “The first thing I would say to the sceptics is come and try it.”

He said the company hopes the size of the store will be a major factor in attracting customers.

The development will make the store larger than the current Waitrose.

“In terms of its density of trade we expect it to be enormously successful,” he said.

“Clearly it's an affluent town with a large propensity to spend.”

He said, although legal agreements have to be finalised, gaining approval was “fantastic” and “means an enormous amount to us”.

“We have waited for sometime to get more representation in the town and bring a better offer for the customers,” he said.

“It will mean an awful lot that we can bring a greater range to the people of Marlow.”


Comments(24)

miccles says...
2:36pm Wed 3 Feb 10

I bet the Marlovians will sneak in and have a look.
Check them out on CCTV, then send to "you've been framed".

ferrellcat says...
3:05pm Wed 3 Feb 10

I would ban them from coming in.people should not be so ungrateful.Its a new bigger store.Go to the west country and see how often you see a super market.appreciate where you are. some people do not have choice

BigTommy says...
3:27pm Wed 3 Feb 10

Get Jamie Oliver to switch on the Christmas lights .... and Sainsburys can help pay for them. (That should make the local CoC happy.)

demoness says...
8:06pm Wed 3 Feb 10

Does anyone ( apart from Marlow) actually care what they think of Sainsbury's coming to their town?

Is this news?
I think not. :))

tom.marlow says...
10:21pm Wed 3 Feb 10

You got any supermarkets in Wendover then D? We've got 2 :-)

demoness says...
10:29pm Wed 3 Feb 10

tom.marlow wrote:
You got any supermarkets in Wendover then D? We've got 2 :-)
We have a Budgens
We like our Budgens. It sells a lot of local produce.
There is also a Tesco Express but we tend to pretend that isn't there.:)))

tom.marlow says...
10:52pm Wed 3 Feb 10

Don't you go there for late night lager and crisp shopping?

demoness says...
12:11am Thu 4 Feb 10

tom.marlow wrote:
Don't you go there for late night lager and crisp shopping?
SHHHHHH!!!!!!

I am heavily in disguise as a biker...then no one knows.

J B Blackett says...
12:11am Thu 4 Feb 10

The Wendover I used to know had High Street gutters that replete with blood, vomit and several other unmentionable substances, which flowed all the way past Budgens and The Red Lion and ended up a stinking morass swilling about in the vicinity of the Clock Tower.
.
And that was only on a relatively quiet Tuesday afternoon.
.
Ah the good olde days. When and why did Wendover become such an apparent tranquil bourgeois ghetto for shoppers ? This country is going to the dogs
.
Regards

demoness says...
12:29am Thu 4 Feb 10

J B Blackett wrote:
The Wendover I used to know had High Street gutters that replete with blood, vomit and several other unmentionable substances, which flowed all the way past Budgens and The Red Lion and ended up a stinking morass swilling about in the vicinity of the Clock Tower. . And that was only on a relatively quiet Tuesday afternoon. . Ah the good olde days. When and why did Wendover become such an apparent tranquil bourgeois ghetto for shoppers ? This country is going to the dogs . Regards
JB - with all due respect, you are talking bol locks...

I have spoken to all sorts of people who when I say I live in Wendover, to a person, say "what a lovely place to live" and other similar things.It has always been that way and probably always will be.
Leave my adpotive town alone or else I will really write what I think about the hell hole that is Wycombe. :))
Actually stuff it - the best thing about Wycombe is Eden and the theatre - the rest of it is a dump and there is no way I will ever return to live there.
It is a quiet little market town and I absolutely take offfence at being called bourgeois.


Oh and at least our bins get emptied and the potholes aren't quite so bad. :)))

J B Blackett says...
1:13am Thu 4 Feb 10

I think I was partially joking, d, but there used to be an over-abundance of lively and riotous young airmen on your doorstep at one time.
.
And David Jason amongst other celebs who allegedly left because of the alleged 'night-life'
.
And don't forget the fertility rites plus all the human and animal sacrifices still carried out on Coombe Hill on various selected lunar and stellar coincidences.
.
It's all recorded in the book 'The Clandestine Annalies and Ritual Histories of the Ancient Burgh of Whenduver (sic)' held in Aylesbury Central Library. Check it out
.
Regards
PS There's nothing wrong with being 'bourgeois'. It all started with Voltaire who used the word perjoratively.

demoness says...
6:14am Thu 4 Feb 10

Well I wish there was an over abundance of righteous young airmen on my doorstep now.. ;)

And I could do with a good fertility rite as well...

tom.marlow says...
9:09am Thu 4 Feb 10

demoness wrote:
J B Blackett wrote: The Wendover I used to know had High Street gutters that replete with blood, vomit and several other unmentionable substances, which flowed all the way past Budgens and The Red Lion and ended up a stinking morass swilling about in the vicinity of the Clock Tower. . And that was only on a relatively quiet Tuesday afternoon. . Ah the good olde days. When and why did Wendover become such an apparent tranquil bourgeois ghetto for shoppers ? This country is going to the dogs . Regards
JB - with all due respect, you are talking bol locks... I have spoken to all sorts of people who when I say I live in Wendover, to a person, say "what a lovely place to live" and other similar things.It has always been that way and probably always will be. Leave my adpotive town alone or else I will really write what I think about the hell hole that is Wycombe. :)) Actually stuff it - the best thing about Wycombe is Eden and the theatre - the rest of it is a dump and there is no way I will ever return to live there. It is a quiet little market town and I absolutely take offfence at being called bourgeois. Oh and at least our bins get emptied and the potholes aren't quite so bad. :)))
But you need more supermarkets. No self-respecting market town should have less than 2 full size ones. Your Budgens and your Tesco Express just don't hack it.
.
Look at Beaconsfield; Waitrose, proper Sainsburys, none of your Sainsburys Local rubbish. Look at Henley, Waitrose, proper Tesco, noe of your Tesco Express.
.
Now we in Marlow will be just like them - as we have have aspired to be for all these years. All we need now are the car-parks.

J B Blackett says...
12:12pm Thu 4 Feb 10

demoness wrote:
Well I wish there was an over abundance of righteous young airmen on my doorstep now.. ;)

And I could do with a good fertility rite as well...
Well, you could always initiate your own special Wendover rites and invite your friends round, riotous or righteous.
.
If the latter it may be necessary to involve some Druids - like the Archbishop of Canterbury say and his monkish mate - you may know them as the Righteous Brothers.
.
The gentle folk of Wendover (who I have had dealings with) would appreciate that sort of social event. Put a promotional notice in the window of the High St charity shop.
.
Regards
.
Regards

ferrellcat says...
12:36pm Thu 4 Feb 10

demoness wrote:
Well I wish there was an over abundance of righteous young airmen on my doorstep now.. ;) And I could do with a good fertility rite as well...
Hmm,well Demoness airmen on the doorstep is one thing, but I trust that the good fertility rite would be a little more private,after all we wouldnt want twitching curtains leading to a burning in wendover would we. Quite so

tom.marlow says...
12:43pm Thu 4 Feb 10

What about some sleuthing up Coombe Hill. I'll put my flying helmet on instead of a balaclava. Will that do?
.
We can buy some Ginsters pasties and a couple of cans of special brew in the Tesco Express

Lorrainei says...
1:44pm Thu 4 Feb 10

Wot no cocoa?

stubbs7 says...
4:48pm Thu 4 Feb 10

people of marlow moaning again.
how strange

demoness says...
10:20pm Thu 4 Feb 10

J B Blackett wrote:
demoness wrote: Well I wish there was an over abundance of righteous young airmen on my doorstep now.. ;) And I could do with a good fertility rite as well...
Well, you could always initiate your own special Wendover rites and invite your friends round, riotous or righteous. . If the latter it may be necessary to involve some Druids - like the Archbishop of Canterbury say and his monkish mate - you may know them as the Righteous Brothers. . The gentle folk of Wendover (who I have had dealings with) would appreciate that sort of social event. Put a promotional notice in the window of the High St charity shop. . Regards . Regards
I am having an Anne Summers party soon... will that count?? ;)))

demoness says...
10:22pm Thu 4 Feb 10

tom.marlow wrote:
What about some sleuthing up Coombe Hill. I'll put my flying helmet on instead of a balaclava. Will that do? . We can buy some Ginsters pasties and a couple of cans of special brew in the Tesco Express
Will you wear a flack jacket as well??
If that is so, then I will definitely provide the cocoa...
plus chocolate biscuits.

tom.marlow says...
11:15pm Thu 4 Feb 10

stubbs7 wrote:
people of marlow moaning again. how strange
Who's moaning? That was on the other thread. Pay attention. This thread is just taking the pis s

J B Blackett says...
1:14am Fri 5 Feb 10

tom.marlow wrote:
stubbs7 wrote:
people of marlow moaning again. how strange
Who's moaning? That was on the other thread. Pay attention. This thread is just taking the pis s
Yes , the Marlow folk are well-know for their propensity for mooning.
.
It's a riparian thing, I think, brought on by the damp atmosphere, loose bowels and a disdain of people in boats (in particular noisy and inconsiderate people from Maidenhead).
.
Regards

Little Lisa says...
10:33am Fri 5 Feb 10

Has anyone even given a thought about the workers of Waitrose? My mum has worked at Waitrose for over 20 years and isnt even guaranted a work place at the new Wairose that will be located down the road. Maybe the Bucks free should ask the workers what they think!!!

J B Blackett says...
1:12pm Fri 5 Feb 10

J B Blackett wrote:
tom.marlow wrote:
stubbs7 wrote:
people of marlow moaning again. how strange
Who's moaning? That was on the other thread. Pay attention. This thread is just taking the pis s
Yes , the Marlow folk are well-know for their propensity for mooning.
.
It's a riparian thing, I think, brought on by the damp atmosphere, loose bowels and a disdain of people in boats (in particular noisy and inconsiderate people from Maidenhead).
.
Regards
AND the wearing of 'trendy' but ill-fitting inappropriate very low-slung clothing bought at great expense at the numerous clothes shops that over-occupy the High St.
.
Regards
The charity ('no dogs allowed') shops don't count as clothes shops, do they ?


Jamie Cowen, head of property for Sainsbury's in the south of the UK Jamie Cowen, head of property for Sainsbury's in the south of the UK

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