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New Blues director sets targets
WANDERERS have appointed what they believe to be the Football League's youngest director to their board - and he said his main objective is to create the next generation of fans.
Matt Cecil is one of two new faces to be appointed to the club's board this week, with former Wycombe Wanderers Trust communications director David Cook also making the step up.
At 26 years old, Cecil is the same age as the type of fan the club is keen to get back to Adams Park and increase support amongst the community.
And with a background in marketing the rest of the Wanderers board see him as the man to get more people through the turnstiles.
Cecil told the Bucks Free Press: "One thing I have been tasked with is making sure we really engage with young fans.
"We have a fantastic community team who run courses and focus on giving the youngsters a good time, but there's also the young adults.
"We want to make sure they are going to be fans for life and we retain them when they go off to university and make sure we are not going to lose them to Premier League clubs.
"We want them to be the next generation of adult Wycombe fans - that's one thing I particularly want to focus on.
"The first thing is to get a better understanding of what the fans would want from the club, what we can do better and how we can retain fans.
"We don't want to lose fans, we want to grow our fanbase, and when new fans start coming in they will enjoy it. There's no point bringing them in if they're not enjoying it."
Cecil is a familiar face to Blues fans from doing matchday announcements at Adams Park, and having also previously worked for the club as a press officer.
He said his new role doesn't mean he'll put the mic down just yet though.
He said: "I've said to the board what I'm currently doing is what I'm passionate about and I'm enjoying it. I don't have a particular desire to enter the hospitality side of becoming a director but I do want to meet directors from other clubs to learn from them.
"They say there's no such thing as a new idea so speaking to other clubs on matchdays will be a great idea.
"I do very much hope to be able to carry on my current responsibility on matchday but as part of that I need to meet more of our supporters, opposition directors and their staff to make sure we can learn."
The appointment of the two new members was approved by the rest of the board on Friday and officially ratified by the Football League on Monday.
It is believed Cecil is the Football League's youngest director but age is just a number to him.
He said: "It doesn't really make a difference. I'm just proud to be given the responsibility and it speaks volumes for the club and the way they perceive their future that they want to take on new ideas."
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