CHAIRMAN Andrew Howard's company Beechdean will be Wanderers' kit sponsor for the new season.
The Bucks-based ice cream manufacturer's name will be on the front of Blues' home and away kit for the next two seasons.
Beechdean take over from previous shirt sponsor Samsung, who ended their association with Wanderers, Swindon Town and Leyton Orient at the end of last season.
Wanderers will play in their new-look home kit for the first time at Newport County on Saturday.
Howard said: "A new kit always brings suspense and intrigue amongst the fanbase and we think it will be a great way to kick off the new season when the players walk out wearing a shirt which has never been seen before.
"I have been delighted with Beechdean's involvement with the club over a number of years and I'm proud that the opportunity has come for us to enter into this new, prestigious partnership."
The design of the change kit will remain the same as the 2013/14 season but with Beechdean’s logo replacing Samsung's.
Details of when the new shirts will be available to buy will be published on the club website.
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