What a fabulous day out the businesses of High Wycombe put on for visitors this bank holiday weekend.

My girlfriend and I now make a point of heading out to Frogfest each year after thoroughly enjoying the first instalment back in 2013.

Partly because we can hear the music from both stages from our living room, and it seems a shame not to hear it up close.

But mainly because of the colourful, eclectic and sometimes oddball attractions that overtake Frogmoor - an otherwise criminally underused part of town - once a year.

Like one of the organisers Alan Hedgecock from the Belle Vue pub said to me afterwards, it’s a wonder no one thought of it sooner.

There’s nothing like hearing bands belt out live music on stage at the best of times, but when there’s hundreds of people drinking and dancing incongruously in the street, it all feels very liberating.

Quite a set up it is too, with a professional stage, light and sound rig and some excellent bands across both stages.

Credit to HWBIDco for dreaming up the idea of plonking huge speakers in the middle of town and building a festival around it. Build it, and they will come.

And they did, in their hundreds.

The remit of the group –funded by town centre businesses – is to make High Wycombe a more vibrant, attractive place to live, work and visit.

And no one would argue that Frogmoor could do with all the help it can get.

It’s undoubtedly the largest footfall the ailing square has seen since – well, since last year’s Frogfest.

One of the ironies of a festival designed to boost trade around it is there aren’t many places nearby where people could spend their money even if they wanted to.

With the exception of the off-licence on the corner of Frogmoor which had a queue out the door all day, the frowning expanse of whitewashed windows around the once-thriving Chilterns Centre painted a sorry picture.

Don’t get me wrong, I know BIDco has taken steps to fill the gaps, and Wycombe Environment centre has a new home – fitting that it should re-use and recycle in this way.

But the area which once attracted shoppers with big name retailers like Blacks and Burton these days serves as little more than somewhere to stand and eat your kebab from the fast-food alley of Oxford Street.

And so what a positive message to hear from new Wycombe District Council leader Katrina Scott, who namedropped Frogmoor during her inaugural address to council colleagues on Tuesday night.

The enthusiastic politician painted a vivid picture of the opportunities that can be found for sites like this one.

If the aspirations are realised, we are promised a Kubla Khan-esque pleasure dome with a "rich cultural environment of shops, cafes, art galleries, restaurants, performance spaces and more, which can be enjoyed day and night by the whole community".

It sounds ambitious, but it sounds exactly the sort of thing a district council should be trying to effect – real, tangible improvements close to home, which give residents a sense of pride in their area.

Also this week, the county council pledged to pull in more government money to spend itself on projects close to home.

Devolution is the political watch word of the hour, and as cash trickles gradually down through tiers of local government, we may just feel the sort of benefits closer to home that allow regenerations like Frogmoor to actually happen.

And while you’ll forgive me for not getting in line for the opening of a Frogmoor artisan pop-up or street theatre just yet, a much needed reboot for the once-cultural hotspot could just be around the corner.