The private sector rental market has had to up its game to meet the demands of a changing demographic.

Twenty-somethings have always lived in rented accommodation until they can afford to get on the first rung of the property ladder.

In today’s world the wait can last until they’re 30 – that’s the average age of a first time buyer according to industry sources.

Compared with previous generations whose expectations weren’t much beyond student digs, the present contingent in that age group are likely to be well established on their career path before they can accrue a deposit which can run into tens of thousands to buy a place of their own.

In the meantime they want to live in some style.

Developers are responding to the changing market. They are building homes specifically to rent to young professionals.

Competition to attract the new breed of go-getting tenants is particularly fierce among landlords in London where private renters outnumber homeowners.

A company called be:here Hayes has a block of 119 homes, 300 yards from the Hayes and Harlington station where the Crossrail service is scheduled to open next year.

The pet-friendly apartments in the Gatefold Building are furnished by Habitat.

There’s an on-site concierge to book taxis and cope with residents’ shopping deliveries; the management team runs regular events for residents to get to know each other, the company is in the process of installing lockers where dry cleaning can be dropped off and returned, each home has a garden or balcony and they’ve just upgraded the internet speed to around 30 Mbs per second.

Homes here range from £1,250 a month for a one-bed and £1,450 for a two bed.

There’s no agent. Tenants deal directly with the management team. They’re on 0203 845 4796.