An non-alcoholic pop-up shop will be returning to Marlow today, Wednesday, July 24.

The Zero Option, which specialises in low and non-alcoholic beer, will be located on the High Street.

They return to Buckinghamshire after enjoying a short spell in the town at the end of last year. 

Brothers Tim and Phil Coles, who founded the business said: “Since our first successful pop-up in Marlow last Christmas, the rate of growth in this industry has been phenomenal. 

“We have continued to champion fledgling brands through our web store as well as attending numerous festivals and events, including the Marlow Pub in the Park event in May.

“Having started our journey here, we feel a great affinity for Marlow and are thrilled to be returning to Marlow High Street for a longer period.” 

Tamra Booth, managing director at Sorbon Estates, a housebuilder and commercial landlord who The Zero Option signed their contract with, said: “It is fantastic to welcome The Zero Option back to Marlow. 

“Working with retailers on pop-up shops as they trial expanding their brands, or even physical retail for the first time, is a great opportunity to bring new and exciting ideas to the high street.

“This latest pop-up brings a truly unique shopping experience to Marlow’s residents”

The shop will have well-known brands in ciders, beers, wines and spirits in stock, with all the drinks having a 0.5 per cent ABV (alcohol by volume) or less, as the brothers try and help reduce the alcohol crises in the UK. 

Statistics released by the NHS showed that roughly 338,000 admissions to A&E where attributed to alcohol during 2017/18, whilst there were 5,843 alcohol-related deaths in 2017.

And even though there has been a decrease in road casualties involving illegal alcohol levels, the siblings are determined to help those who want to enjoy the pleasures of drinking without having to deal with the consequences. 

The brothers added: “More than four million people took part in Dry January this year and with teetotal celebrities such as Kate Moss, Naomi Campbell and Blake Lively, there is a real demand for alcohol-free drinks that taste good and offer the same opportunities to socialise and relax that we often associate with having a drink. 

“Whether a customer is teetotal, sober-curious or just intrigued by the options that are available, we’re looking forward to serving our Marlow regulars and new customers alike to show them what is on offer in this growing market.”

According to the market researchers Nielsen, £57 million was spent on non-alcoholic beer, wine and spirits from April 2018 to April 2019.