A High Wycombe man has completed a successful charity bike ride in aid of Alzheimer’s Research UK.

Ross Brown, who works at The Perfume Shop's head office in the town, completed the 100 mile ‘Ride London’ cycle challenge, raising over £1,000 for the charity.

He finished the challenge in 4 hours and 35 minutes.

Commenting on the experience, Ross said: “The atmosphere was buzzing.

"I did get some stiff legs afterwards and tried hard not to walk like a penguin, but I’m just delighted to have raised so much for Alzheimer's Research UK which is such a great charity to support.”

Alzheimer’s Research UK is the partner charity of Ross’ employer, The Perfume Shop where last year, the High Wycombe based company raised over £200,000 for its leading dementia research partner charity.

The Perfume Shop director, Michelle Fellows, said: “Our partnership with Alzheimer’s Research UK goes from strength to strength and we couldn’t do it without the drive and dedication of people like Ross.”

Vicky Lake, the Corporate Partnerships manager at Alzheimer’s Research UK added: “We’d like to say a huge well done and thank you to Ross for taking on this challenge and raising so much money to support our ground breaking work.”

“Nearly one million people in the UK are living with dementia, yet there are no treatments to slow, stop or prevent the diseases, like Alzheimer’s that cause it.”

Ross has been long distance cyclist for the last six years, and he commutes from his home in Putney to Wycombe.

He works as a design manager.