A new logo has been drawn up for the new Buckinghamshire Council when it comes into being in April next year.

Council officials say the new blue logo represents the county's "beautiful natural environment", including rivers, hills and ancient woodland.

And in a nod to the county's ceremonial history, it includes a swan in flight.

The logo has reportedly been created at no cost - using in-house expertise and designers from across the current five councils in Bucks.

Residents across the county were asked to help inspire the logo, which will come into use when the county council and the four district councils - Wycombe, Chiltern, South Bucks and Aylesbury Vale - are abolished in favour of just one authority.

Bucks Free Press:

Work will now start on rolling out the new look across council buildings, signage and vehicles ready for April 1, 2020.

While some things must be rebranded before April 1 - like signage, meters and tickets for all county car parks and bills, invoices and employee IDs - the roll-out of the new look will be a "gradual process" over a number of years in a bid to spread to costs and reduce unnecessary waste.

Cllr Martin Tett, leader of the shadow executive, said: "he new Buckinghamshire Council logo symbolises a new beginning at the same time as bringing the elected members and staff of the current five councils together towards a shared future.

"As a new council it will be important that people know who is delivering their services and where to go for help – the new logo will play a big part in helping to do this. But we absolutely must get the balance right and take a sensible approach.

"I’m very proud of the hard work that has gone into this making use of our in-house teams to create this at no cost while taking into account everyone’s views.”