Wycombe Wanderers’ promotion to the Championship will be 'part of the recovery' as businesses in the town start to rebuild following lockdown restrictions being lifted across the country.

Between March and June, the whole of the United Kingdom was in lockdown due to the ongoing coronavirus pandemic, which saw many independent and local businesses lose money due to a lack of customers.

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However, after these restrictions were eased at the end of June and start of July, businesses in the UK have started to see customers gradually come back.

And with the Chairboys being promoted to the second tier of English football for the first time, Melanie Williams, the chief executive of High Wycombe Business Improvement District (BIDCo), believes this will do wonders for the town.

She said: “This is a club that is hugely popular with locals who support the players and celebrate with them, so it does have an impact as it puts us on the map and it raises the profile of the town centre.

“On the back of that, there is an increase with people coming to away games and visiting the town and that will have an impact on the hospitality businesses in particular and have a positive impact.

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“Profile is important and people will say coming from other clubs, ‘where is High Wycombe?’

“So this is a great opportunity for us and the business in the town centre as well as the club.”

Throughout the season, the club has helped many charities within the town, most notably One Can Trust – a foodbank that helps the needy, elderly and vulnerable.

She continued: “One thing the crisis has shown is that shoppers really want to shop locally and having these stories captivates our imagination.

“This gives us something to celebrate as well as increasing the amount of people who would have heard of Wycombe.

Bucks Free Press:

Melanie Williams

“We can use that to promote parts of the town that are not as visited as others. It will impact the town in the sense of recovery through the lens of community engagement, as we are in the middle of an international crisis.

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“It is absolutely fantastic, so to have something like this to celebrate is just wonderful.”

Following the victory, Buckinghamshire Council’s office in the town was lit up in blue, as well as the Wembley arch.