A fast-food chain has been nominated for a national award, with the restaurant’s general manager being from Marlow.

Wimpy, which has 66 outlets across the whole of the UK, has been shortlisted in the Business Transformation category at the BFA HSBC British Franchise Awards, which recognises the top performers in the franchising industry.

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The burger joint has been recognized for their ‘value-for-money’ food as well as their ‘friendly staff’.

Marlow’s Wimpy branch was situated on the High Street before it closed at the end of 2017.

Marlow businessman Chris Woolfenden, who is the general manager of Wimpy UK, said: “Wimpy is thrilled to have been shortlisted by the BFA in the Business Transformation category.

“We are incredibly proud to be such a great British success story and we owe a huge debt of gratitude to our brilliant franchisees and their teams who do such a great job serving our customers.

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“Given our amazing heritage it would have been easy to just continue what we have been doing, but that was never going to be enough for Wimpy.

“Our business transformation programme is about driving this much-loved brand forward and making it relevant to new generations of families.

“It’s about innovating, embracing new ways to reach customers through home delivery, social media and retail products, and making sure we have a fresh new look that takes Wimpy to the next level while retaining the love and traditions that keeps us at the heart of our local communities.”

Andrew Brattesani, head of franchising at HSBC, said: “The community feel of the brand has been evident with the launch of a new website which is far more engaging and interactive.

“It’s an iconic brand, and it’s fantastic to see that this community is growing once again, with a real focus on being at the heart of charitable and local initiatives.”

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The awards ceremony will take place in November at the Vox Venue in Birmingham, with Wimpy being up against two other franchises who have not yet been named.

Pip Wilkins QFP, CEO of the British Franchising Association added: “Wimpy, in its heyday, had around 1,000 outlets in the UK.

“Now with 66, the focus is on a real community feel for the customer and providing excellent value.”

For more information, go to www.thebfa.org/awards-entry.