A popular High Street clothes shop has been saved in Marlow despite the country battling an economic crisis.

M&Co, which confirmed that some outlets will be closing due to the current coronavirus outbreak, revealed that the Marlow branch had been saved.

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The Marlow site is one of more than 200 of the company’s UK outlets to be saved, following a financial restructuring exercise which has preserved over 2,200 jobs.

M&Co’s chief executive Andy McGeoch said: “It quickly became clear that best way to save most jobs and most stores was to enter administration, with a new company acquiring the assets of the old business, and this process has now been finalised.

“Covid has been by far the biggest challenge our family business has faced in almost 60 years, and I am really pleased that we have been able to maintain a presence in over 200 communities

“Covid-19 means many people don’t feel comfortable travelling on public transport or visiting busy city centres and that can be good news for local High Street stores like M&Co.

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“That’s why we are looking at ways of working in partnership with other local retailers to highlight the tremendous range of shopping that can be found in communities like this all over the country.”

Marlow’s M&Co first came to the town 14 years ago, and is currently situated on Market Square.

Mr McGeoch said: “Local economies rely to a huge degree on their town centres and we have seen too many High Streets hollowed out by successive shop closures.

“More and more people are beginning to realise that, if they don’t support their town centres, everyone’s quality of living really takes a hit, so we are proud to be playing a part in the drive to shop locally.

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“The response from our customers during lockdown was phenomenal.

“We had a steady stream of requests for updates via M&Co’s Facebook pages, with some customers even posting letters through the doors asking when we were reopening.

“It’s hugely encouraging to hear our customers say how much they have missed us after months away.”

The administration process, which is being managed by Deloitte, will see the estate reduced from 265 to 218 stores, with around 380 redundancies from a total workforce of over 2,600.

The company was founded in 1834.