This week we continue with the theme and show more pictures relating to the history of the Woolworths store in High Wycombe.

Many readers might think - 'I recognise the phrase “The Wonder of Woolworths”'.

It was the title and theme of a TV advertising campaign by Woolworth’s in the 1970s.

A similar phrase was also used in the title of the book published in 2009 “The Wonder of Woolies: Memories from Both Sides of the Counter of Britain’s Best-loved Store”.

The book is still available, with copies for purchase online.

The new High Wycombe Woolworths store is formally opened by Miss United Kingdom, September 7, 1972:

Bucks Free Press:

One of the entrances to the Woolworths store in High Wycombe in Church St adjacent to Mcilroy’s department store, now the site of Primark, 1948:

Bucks Free Press:

Woolworths advertisement for staff in the 1940s:

Bucks Free Press:

The first Woolworths store in High Wycombe replaced the Peace, Jones & Co china shop at Nos 5&6 Queen Square, here shown in about 1915:

Bucks Free Press:

The Woolworths store in the High Street, which replaced the Red Lion Hotel, but the Red Lion statue was still retained, mounted on the portico, 1970s:

Bucks Free Press: