The CEO and co-founder of ‘Care Sourcer’, an elderly care company, has provided ways for the people of Marlow to combat feelings of loneliness and isolation in this winter lockdown.

As we enter 2021, last year will always be remembered as the year of the coronavirus pandemic.

The UK is currently in its third national lockdown and many people will living differently from how they were at the start of 2020.

Andrew Parfery, the CEO and co-founder of ‘Care Sourcer’, has given his advice on ways to fight loneliness in the town as we enter the new year.

He said: “Taking this action is so important.

“January is a difficult month for many, and now that there is another national lockdown this will leave many people unable to carry out their normal plans or spend time with their loved ones in person.

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“It is vital that communities receive these resources as soon as possible to support those that will struggle the most.

"Individuals in these communities can also help.

Wherever you live in the UK, there are lonely older people in your area, town and probably on your street.

“It’s up to all of us to step up and think creatively about how we can reach out to them in a safe way.

“If you are unable to see your loved ones in person, technology is your friend.

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“Pick up the phone or FaceTime older friends and family - there is no time limit on this and it is a wonderful way to see multiple people at once.

Bucks Free Press: 'Care Sourcer' are an elderly care company 'Care Sourcer' are an elderly care company

"You don’t have to use tech though.

“There are lots of pen pal schemes in place across the country.

“Pen pal schemes became very popular during the first lockdown with school children writing to the elderly in their area.

“If you are interested, you can visit your local care home’s website to see what schemes they have in place. There are also opportunities to become a telephone friend to an older person. You may get a lot out of it too!

"You are still able to provide unpaid care for a friend or family member if needed, and some people may be able to form a support bubble with a loved one who lives by themselves.

“When doing so, it is still important to adhere to the government guidance and ensure everybody stays safe.

"We need to build better infrastructures in this country to stop the epidemic of isolation that is ruining the lives of our older generation.

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“Let’s use this research as the push we all need to reach out and make a real difference to the elderly in our areas.”

For more information, visit www.caresourcer.com.