One of the country’s leading food distributors is adding a number of new positions to its sales and marketing teams, as it embarks on a new three-year growth strategy.

RH Amar, which is based in High Wycombe, has created four new roles across the business and have extended its remits with channel controller, Karen Jones, and brand controller, Sam Higgins, in supporting business development and to attract new brand partners.

The first new role to be filled is that of marketing controller, with former Pernod Ricard brand director, Jenny Shipton.

She joins to implement new marketing strategies for the company’s portfolio of successful brands such as Cooks&Co, Mary Berry’s, Camp Coffee, and The Original Waffle Company.

To join Jenny is Ed Cheadle, who has been promoted to the new role of national account executive for the Convenience channel.

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He originally joined as an area account manager for the Midlands and North West at the end of 2018.

The company is also in the final stages of filling new positions in its marketing and private label teams.

Jenny Shipton

Jenny Shipton

Managing director, Rob Amar, said: “Our new three-year strategy presents us with an opportunity to recruit additional new talent as we work towards the next stage of our company’s growth.

Despite a challenging year for many of our foodservice customers, there has been a clear and significant rise in demand for quality ambient foods in retail, and we expect that to continue, whilst at the same time remaining confident that the foodservice sector will recover strongly as and when trading conditions become more favourable.

“As a partner to businesses across the food chain, it is our job to ensure we are fit to both accommodate and drive that growth.”

Meanwhile, the company plans to continue a long-standing record of making donations to good causes.

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Since 2013, RH Amar has committed to donating 10 per cent of profits to charity each year, donating more than £1.2m since then to some 70 charities.

Last year, the company celebrated its 75th anniversary with a £75,000 draw as its trading partners nominated five winning charities which each received between £5,000 and £50,000.

Amar added: “Our 75th anniversary draw was an opportunity to contribute to some of our partners’ favourite charities when those charities arguably needed it most.

“We also want to continue to make a real difference in everything we do throughout 2021, and far beyond, and that includes working with brands that share our passion, ethical approach, and growth aspiration.”