Drivers have noticed a new electrical advertising billboard on the Abbey Way flyover in High Wycombe.
The billboard can be seen as you head towards the town centre from the roundabout by Wycombe Hospital.
The electric billboard is on for 24 hours a day and is run by Global, a media and entertainment company.
Since being put up a number of drivers have claimed that the billboard is distracting to roadusers due to the brightness.
One High Wycombe resident, Peter Oxbrow, branded the "unmissable" billboard as "dangerous distraction".
Have you seen the billboard? Let us know what you think in the comments.
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