A Marlow woman is opening her flagship store in the town’s High Street after starting the business six years ago.

Jo Tutchener-Sharp launched Scamp & Dude in 2016 after being separated from her children during a lengthy stay in hospital undergoing brain surgery.

Following this experience, Jo wanted to create a brand that helps children feel more secure when apart from their loved ones.

After starting life at as a kid's brand the store's womenswear division is now at the forefront making up over 90 per cent of the range

Scamp & Dude womenswear can be found in Liberty, London and the kids collection is stocked in Fenwick but the new Marlow store will be the only place in the UK where you can see the whole collection in its entirety.

Jo said: “Marlow seemed like the perfect place to open our flagship store, partly because it’s our local town, but also because it’s such a buzzy, vibrant place to be.

“The Scamp & Dude shop will be so much more than just a retail space, it will also be used to hold regular events to bringing the community together.

“We can’t wait to welcome customers into the world of Scamp & Dude. “

The store will replace Hypescape, a streetwear store, which opened in September, 2021.

The British purpose-led fashion brand will sell a range of women, men, kids and baby clothes as well as working with a number of charities.

For each 'Superhero Sleep Buddy' sold, another will be donated to a child who has lost a parent or is seriously ill themselves.

Likewise, for every scarf sold, one is donated to a woman with cancer or a mother of a child with cancer.

So far Scamp & Dude has donated over 5000 Superhero Sleep Buddies and 5500 Super Scarves.

Also for every reusable water bottle sold, the store donates another to a parent of a child battling cancer to keep their drinks warm during long days in the hospital.

The other items in the charity collection raise money for some very special charities including Young Lives vs Cancer, Anti Bullying Pro and The Children's Trust.

The store is aiming to open its doors for the first time on July 1.