A sneak peek into the new fashion store selling brand new clothes at rock-bottom prices was revealed ahead of its opening today.

The opening announcement caused a stir among to-be shoppers in June, when Newlife announced its next store was landing in the Eden Shopping Centre next to Boots on Eden Walk.

Now the store and its 50 strong staff are ready to welcome shoppers to browse its selection of ex-high street ladies’, men’s and children’s clothes and accessories – for a good cause.

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The new High Wycombe store is the charity’s tenth, and biggest ever, boasting 15,000 square foot of retail space.

Newlife the Charity for Disabled Children uses the proceeds from its stores to help disabled children and their families in the UK with equipment and support.

Bucks Free Press: Ana De-Jesus and her partner Daniel Binney had come from London specifically for the sneak peek event. Most of the shopping was Daniels, they said.Ana De-Jesus and her partner Daniel Binney had come from London specifically for the sneak peek event. Most of the shopping was Daniels, they said.

However, Newlife is not a regular charity shop, because all clothes and items come from 300 retail and manufacturing partners across the UK and Europe, who donate their new surplus stock instead of sending it to landfill.

On the night before the grand opening, Newlife let Bucks Free Press in to see what the shiny new store has to offer at the pre-launch event.

Andrew Murphy-Hayes, Newlife head of retail stores and a parent of a disabled child himself, said: “Newlife is about giving life to children, disabled children, and we ambassador those children.

“But not only do we just give children new life and hope and additional support, we also give new life to the clothing that we receive.

Bucks Free Press: Becks and Jenny from Eden's management came to see the impressive store during the pre-launch event.Becks and Jenny from Eden's management came to see the impressive store during the pre-launch event.

“We keep that clothing in the circular economy without it going to the landfill, so it’s a win-win situation.

“The benefit of that is that disabled children get what they deserve to have a better life.”

“The profits we receive from our sales go towards supporting children with equipment grants or funding to support changes in local authority laws - and we ambassador changes in laws regularly – or just making sure the child has a more comfortable life.

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“It could be that specialist chair, that thousands of pounds chair that the local authority won’t provide, we will provide that.”

With the country facing a huge cost of living crisis affecting everyone, shopping at Newlife means getting fashionable looks for less while helping transform a child’s life, Mr Murphy-Hayes said.

When asked why bargain hunters should come to Newlife instead of TK Maxx, Mr Murphy-Hayes responded: “It’s simple: look good, do good, and feel good about what you’re doing.

“Come here first, then go to TK Maxx if you’ve got still something left!”

The store will be open from 9.30am to 6pm Monday to Saturday and 11am to 5pm on Sundays.