Former Wycombe Wanderers striker Adebayo Akinfenwa has appeared in an HM Coastguard video to promote the hidden dangers when going near open water.

Named ‘Coast Clever', the project encourages people to know how to be safe when in and around open seas during the upcoming half-term holiday, which will take place between October 24 and October 28.

Statistics show that around 36,000 incidents are recorded each year – with peak times happening in the summer, bank holidays, and the half-term period.

This figure has increased by 50 per cent in four years, with 24,000 incidents reported in 2018.

The campaign comes on the back of a survey commissioned by HM Coastguard which shows that although 72 per cent of people know that they should check tide times before they set out for a walk at the coast, only 33 per cent claim that they do, highlighting the difference between knowing and doing.

The film features the Wanderers hero, as he shows the viewers some of the most common pitfalls around the coast – the cliffs, the mud and the tides.

He said: “I’m known as football’s strongest man but sometimes being the strongest isn’t enough.

“Out on the UK coast, it’s about being prepared, careful, and diligent.

“We all love a bit of a chill time by the coast, but I want to encourage people to be safe out there.

“The coast can tackle even the strongest opponent – take it to from ‘The Beast’.

“Taking the time to prepare goes a long way, so let’s not underestimate the coast. By being coast clever – we can all enjoy the coast for a nice long time.”

In the film, HM Coastguard asks people to be prepared before going to the coast to ensure they can peacefully enjoy their time. When going to the coast everyone should:

  • Stay away from cliff edges and bases
  • Check tide times before setting out
  • Avoid mud
  • In case of an emergency at the coast call 999 and ask for Coastguard

Commenting on the ‘Coast Clever’ campaign Claire Hughes, Director of His Majesty’s Coastguard said: “Everyone enjoys a bit of time at the coast by the seaside.

“This half term, we want to remind Brits to enjoy their time at the coast as safely as possible.

“While many of us know to take precautions when going to the coast, our recent survey shows this is not necessarily always practiced.

“Our campaign ‘Coast Clever’ is a great reminder for people to check tide times, stay away from cliff edges and avoid the mud.

“But if you are in an emergency, call 999 and ask for the Coastguard.”

Click the video above to watch the clip.