Marlow has been named the 'coolest' place to live in Buckinghamshire in a new survey.

A poll of 5,000 people around the country selected Marlow as the 'coolest' location in Bucks and the third coolest residence in the UK. 

It was named the trendiest place to live in the county by a survey carried out by health and wellbeing brand Naturecan. 

50 locations across the UK, spanning multiple counties, were chosen and ranked on factors including the number of independent shops, range of cultural events and their 'Instagrammable' features. 

'Coolness' was also linked to a place's popularity as a film and television shooting destination.

Naturecan set up panels around the country to gain a broad consensus of popular areas.

It also monitored Instagram likes and engagement to assess the popularity of towns and cities within individual regions. 

As well as topping the list of trendy locations in Bucks, Marlow ranked very highly in the UK overall, coming in third place shortly behind Polperro in Cornwall, which nabbed the first place spot.

Among the factors that boosted Marlow's odds are an array of independent shops and well-attended local events including the upcoming Marlow Literary Festival.

Chief Executive at Naturecan, Andy Duckworth, said: "Marlow is the coolest place to live in Buckinghamshire.

"All 50 places on the list show why the UK, and Buckinghamshire in particular, are such beautiful places that are loved by tourists from all over the world."

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He also explained why the somewhat surprising category of 'Instagrammability' was included in the 'coolness' evaluation.

Mr Duckworth said: “It is interesting how influential Instagram has become in boosting tourism in many of our top 50 areas.

"Hidden gems which are largely only visited by local tourists can find themselves being showcased throughout the world if they are pictured by the right influencer.”

He added that film and television features were also a major indicator of a place's 'cool' factor.

Marlow has played host to many filming projects over the years, notably including the Disney+ series 'Obi-Wan Kenobi' in 2021 and the classic James Bond film 'On Her Majesty's Secret Service' (1969).

Other runners-up for the coolest place in Buckinghamshire were Old Amersham, which was hot on Marlow's heels in second place, and West Wycombe, Turville and Latimer, which also received honourable mentions.