Buckinghamshire has beaten South Wales and Central Scotland to be named among the most desirable UK tourist destination for 2023.

A poll of 2,000 adults revealed the favourite destinations on people’s holiday lists after 50 per cent said they plan a staycation this year rather than jetting abroad due to the cost of living.

Buckinghamshire was named among one of the most popular places this year thanks to its picturesque countryside and walks.

Cornwall, the Scottish Highlands, Cumbria and Northumberland were also named among the best places to visit in the UK.

It also seems the lesser-known locations are priorities for 47 per cent who plan to visit places outside of tourist hotspots - including Norfolk, Ayrshire, and Kent.

Reasons for this include lower price points (53 per cent), wanting to be more flexible when booking meals (29 per cent) and avoiding over-crowded areas (65 per cent).

When it comes to the style of staycation, a countryside B&B appeals to 30 per cent while 28 per cent are looking to visit lakes and mountains.

The research, commissioned by Sykes Holiday Cottages following the launch of its annual Staycation Index Report, also found nearby beaches, decent Wi-Fi and plenty of outdoor space are among the top things people look for when renting a holiday home.

Graham Donoghue, chief executive, said: “With holiday season almost upon us, travellers are starting to make plans for the year ahead if they haven’t already.

“It’s great to see staycations remain a popular choice for many and with financial pressures significantly impacting holidaymakers’ travel choices, it’s no surprise that holidaying closer to home can be a more affordable option.

“The UK has so much to offer and there are so many beautiful regions to visit that mean you don’t have to compromise on your holiday experience.

"From award-winning beaches to stunning countryside and city breaks, there are also plenty of hidden gems to be found in our home country.”

The study also found 52 per cent can’t see themselves booking a trip abroad this year due to pressures on their budget.

As a result, half are more likely to book a staycation instead – with those who plan to go away looking to take an average of three trips in total.

Graham Donoghue, for Sykes Holiday Cottages, added: “While the cost of living will be having a huge impact on the majority of people’s holiday plans this year, our research shows holidaymakers are opting for multiple shorter well-deserved breaks nearer to home without compromising on their holiday experience.”

Top 20 staycation destinations of 2023:


1. Yorkshire
2. Cornwall
3. Scottish Highlands and Islands
4. Cumbria
5. Northumberland
6. Devon
7. Norfolk
8. Berkshire
9. North Wales
10. Isle of Wight
11. Dorset
12. Derbyshire
13. London
14. Scottish Borders
15. Buckinghamshire
16. Suffolk
17. South Wales
18. Cambridgeshire
19. Central Scotland
20. Somerset