A pop-up clothing shop run by two brothers has reopened in a Buckinghamshire town which they describe as a ‘home from home’.

Jam Industries, a luxury clothing brand created by London-based brothers Mark and Andrew Jordan, the latter of whom is also known for his stint on the Channel 4 reality series Made in Chelsea, has returned to Marlow High Street for its six consecutive year.

Since establishing the Buckinghamshire town as a viable branch in 2018, thanks to Mark and Andrew’s mum who lives just ten minutes away and recommended the area for an expansion of the brand’s pre-existing seven UK stores, Jam Industries has returned to Marlow each autumn like clockwork, annually helping to usher in the festive season.

Mark reopened the store in the new location of No. 2 Liston Court on the High Street, formerly home to the Satallo Delicatessen, on Wednesday, November 8 and told the Free Press that it was “really great” to be back in the town.

He said the reliable popularity of the pop-up venue was slowly convincing him and his brother to consider opening a permanent base in Marlow, adding that it was just a matter of “finding the right place”.

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The new High Street store, decked out with a Christmas tree, wooden panelling and a muted colour scheme, was “really cool”, he admitted, though Jam Industries only has use of the space for two months until early January 2024.

Mark described Marlow as “somewhere that just works for our business”, evidenced in the number of loyal customers “who come back each year and say they’ve missed us”.

He added: “It’s only been two days, but we’re really happy with how things are going so far. It’s always a nice time coming back here. It feels like we’ve come back home, and because we’re from the area originally and our mum lives so close, Marlow really is a home-from-home (for my brother and I).”

According to the Jam Industries website, the brand aims to bridge the gap between city and coastal style, with high-quality products that are designed for transferable wearability “from a long day at the beach to a vibrant bar at night”.

The family-run business, which also has branches in Devon, Cornwall and London, prioritises the sustainability and affordability of its garments, with cosy and stylish menswear and womenswear, the majority of which is priced around or below £100.

Are you planning to visit the new pop-up shop?