A NEW opticians store is set to open in an empty unit in Eden Shopping Centre.

Promising to make eyewear luxury accessible, The Optical Center has agreed a deal to open its ninth UK store in the town.

Eden Centre bosses say the arrival of the new store is "exciting and is sure to appeal to Eden's fashion-conscious customers." 

The store aims to focus on improving customers vision whilst providing an extensive stock of stylish designer frames.

The Optical Center will be located adjacent to Cards Direct on Newlands Meadow, planning to make good use of the 6,086 square foot retail unit.

There is no official opening date yet, although the store is expected to start fitting out imminently.

Eden Centre director Andrew Norton said, "While The Optical Center is relatively new to the UK, it operates in 10 countries around the world and is the leading optics and hearing retailer in France.

"We're really looking forward to seeing its combination of expertise and style here in High Wycombe."