New plans have shown how Primark’s building in High Wycombe will be converted once it moves to the Eden Centre later this year.

The budget retailer has confirmed it will vacate its store in the Chilterns Shopping Centre and open in the old House of Fraser unit in Eden in the second half of 2024.

Dandara Living, which plans to convert the Chilterns into 303 flats, has released computer-generated images of how the Primark building may look once the Irish fashion chain vacates the site.

One picture shows how the main entrance of the mid-20th century three-storey red brick building will be transformed with pale bricks, with the Primark signs removed.

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The ground floor of the building will form the ‘residential amenity space’ for tenants of Dandara’s new development.

Plans state: “The amenity space will be designed to be the main point of entry to the development and accommodate all the supporting communal, social facilities for the residents, a hub for all persons living there to meet.”

The ground floor of Primark will be ‘stripped back to its existing structure’ and ‘then stitched back’ into that part of the site, according to Dandara.

The developer plans to retain the building’s existing windows and to ‘reuse the structure where possible, working with existing floor to ceiling heights, proportions and constraints’.

Proposed floor plans for the building also show that the first and second floors will contain several one and two-bedroom apartments.

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