Primark has submitted new plans for its move into High Wycombe’s Eden Shopping Centre this year.

The budget fashion giant has applied for permission to put up seven new signs in 1 Newlands Meadow and the surrounding areas of the shopping centre.

Three of the signs will be illuminated letters on rails, roughly measuring a metre by six and a half metres, which will be fixed to the side of the shopping centre.

Another illuminated sign will be hung above the main entrance to the new shop – if council planners approve the plans.

Three further signs will be dotted around Eden buildings, including one that will be put up near Marks & Spencer.

Primark’s new planning application to Buckinghamshire Council comes ahead of the chain opening its new store on the ground floor of the former House of Fraser unit in Eden in the second half of 2024.

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The Irish retailer’s existing High Wycombe branch in the Chilterns Shopping Centre is expected to close this year as plans progress for that site to be turned into 300 new flats.

Ahead of Primark’s new store opening, planning officers have also signed off another element of the company’s plans for its new site.

Officers approved slight changes to Primark’s alterations to the shopfront including replacement doors and window.

Plans state: “Appearance will remain as approved with large amounts of frameless glazing and powder coated aluminium entrance doors, however the colouring is proposed to now be a light grey instead of white.”

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