As today's date is 10/10*, I thought I'd bring you the good news of this competition, run by the people behind the 10:10 Campaign. Great prize eh? (* P.S. Burning the midnight oil, but not much of it, and I've just slipped over into 11/10, oops.)

If you've not heard of 10:10 before it’s a clever campaign that is uniting society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.

What's yours?

Your total carbon footprint that is? Well naturally I’ve been chipping away at mine, and although it needs to shrink much further, it's still quite low. Depending how you calculate it, my personal annual pollution contribution, from my fossil fuel burn rate, is around 4 tons CO2e.

And some of my friends and clients still have footprints of well over 100 tonnes. But 10:10 gives us all new impetus to break out of the deadly ‘I will if you will’ deadlock, with a common target for fossil fuel reduction over just one year. A 10% cut by 2010. People are signing up fast.

Prominent people, leaders in their field, celebs, CEOs and MPs. Even the Prime Minister has!

For me, it will be hard to trim off another 0.4 tons, because I’ve done all the easy stuff. You may be in a similar position. Or you may be addicted to a 100 tonne carbon lifestyle, in which case you may struggle to trim off 10 tons, but it will be good for your wallet, your reputation and help you sleep better!

Wherever we are, whoever we are, we can all cut 10% if we choose to. It becomes a simple question of will. Yes, political will. Yes, collective will. But most of all, personal will.

Imagine our UK Government rep standing up in Copenhagen in December and announcing how pleasantly surprised they’ve been, at how easy it was to trim a tenth off their carbon ‘feet’. How delighted they are to report that the vast majority of the UK population has signed up to do its bit. How they now feel more confident about the UK’s ability to deliver savings, and how they even think chasing an ambitious carbon diet will make us fitter and stronger as a nation. It will. The decision to bring carbon obesity under control - whether individual, community, organisational or national - is always an empowering decision. We grow in strength, resilience, preparedness, autonomy and stature when we decide to Come Off It.

Cutting the carbon saves money, saves finite fossil fuel, and if we all do it together, might save us!