A TELEVISION advert featuring TV chef Jamie Oliver cooking in High Wycombe has been broadcast.

The chef serves up a beef stew to about 100 shoppers and acting extras in the 30 second advert for Sainsbury's.

It was filmed outside the iconic Pepperpot building in the High Street on December 8.

The 34-year-old Naked Chef star plucks a shopper from the crowd to help prepare the dish and says “hello darling” to a young child in the crowd who shouted out “hello Jamie”.

High Wycombe shopper Brian Pask, one of the lucky shoppers to try Oliver's stew, said: “It was lovely, absolutely delicious and he came across as a very down to earth young man.”

Watch the full advert and read a previous story about the filming below.